Big changes are in store for how customers will find and learn about your business.
Tech giants are turning maps into location-based experience services. Apple is already bragging that its new maps app will be “the most beautiful, powerful mapping service ever.” It will feature what the company claims will be a new approach to how maps are rendered, including turn-by-turn directions and “Flyover” functions that will blend Google Earth-like capabilities, including 3-D images, with maps.
The expectation is that these tools will become extensions of local search options that smaller firms rely on to be found. Here’s our road map for what to expect from the new mobile maps revolution:
1. Expect new ways to market using your location.
Apple is already planning a Quick Route function as part of its local search function that can lead customers to stores. Not to be outdone, Google is offering packages for automated business listings, and promotional services as part of its Places for Business product as well as turn-by-turn navigation for bicycle commuters.
And where Google and Apple go, so goes Microsoft. The company announced its most aggressive upgrade to its map imagery in July. This will be offered as part of its MapPoint 2013 software product that ties in not only geographic data to maps, but population information and research content aimed at showing businesses location-based opportunities and marketing trends.
2. Maps need to become part of your search strategy.
Smart businesses will be proactive on how mobile users find and interact with them on maps. Among the new features that businesses can expect to exploit are the expanded role for social content and the ability to offer location-based deals.
Apple’s Maps application is stressing local reviews and search content from Yelp, which announced in June that it will be directly built into Apple maps. Google recently upgraded its Google+ integration for maps with Google Map Maker, which builds local content added by users into its maps. And earlier this year, Microsoft announced new integrations with Nokia as part of its interactive features on Windows phones.
The time is now to claim your business page on sites such as Google Places and Yelp, and make sure it has the most up-to-date information. Update Google’s Map Maker with detailed information about your business. Label your business on the map, test and confirm the directions given.
3. Explore third party apps.
The fast moving map space is also attractive areas for new app developers. Two of the most interesting right now are ForeverMap by Berlin-based Skobbler and OffMaps2 by Cologne, Germany-based iosphere both offer options for offline search using OpenStreetMap, an open, international wiki for maps similar to Wikipedia.
Those third parties offer features that Google and Apple do not, such as off-line functionality. And both can be easier to partner with to develop targeted programmes for specific business challenges.
Digital Learning Challenge Crowns 2018 Winners
AGEC proves that digital learning is an effective way to grow and develop a culture of entrepreneurship among SA’s youth.
Shriyaa Sooklal, from Maris Stella High School in KwaZulu-Natal, has been crowned the champion of SA’s leading digital learning challenge – the Allan Gray Entrepreneurship Challenge (AGEC), conceptualised specifically to develop the minds of young would-be entrepreneurs and coach them on how best to think like entrepreneurs. The results were announced at the AGEC grand finale at Gold Reef City in Johannesburg last night.
AGEC was established by long-term investment company Allan Gray and developed by the Allan Gray Orbis Foundation – a foundation committed to investing in the education and development of individuals with entrepreneurial potential in Southern Africa. The Challenge was designed to develop a culture of entrepreneurship in the minds of grades 8-12 using digital learning and gamification.
Currently in its second year, the Challenge seeks to inspire learners on how to influence change in their community, their country and the world. Learners were required to complete weekly micro-challenges that further exposed them to a variety of entrepreneurial skills, which were then applied to real-world scenarios.
During weeks one to three, learners began their entrepreneurial journey by exploring local challenges and opportunities in the areas of social entrepreneurship, transportation and healthcare. In weeks four to six the competition shifted focus to global themes of climate change, artificial intelligence and blockchain technology. Last night’s event wrapped-up six weeks of inter-school and inter-pupil participation across the country.
According to Anthony Selley, AGEC’s Head of Gameplay, entry participation doubled for the 2018 season, from 4 000 in 2017 to more than 8 000 in 2018. In addition, more than 600 schools across the country participated in this year’s Challenge.
“We are incredibly proud of every participant, and for the second consecutive year this Challenge proved that web-based experimental learning is an effective way to foster a culture of entrepreneurship among our country’s young folk,” Selley says.
The AGEC top five candidates include:
- 1st place: Shriyaa Sooklal – Maris Stella High School
- 2nd place: Sara Gopel – Riebeek College Girls High School
- 3rd place: Saheel Rajnarain – Crawford College
- 4th place: Kai Parsons – Cedar House School
- 5th place: Tahir Omar Carrim – Sutherland High School
Selley says the Challenge seeks to directly address the country’s alarming levels of unemployment using entrepreneurship as the main vehicle for change. The competition focussed on developing five overarching ‘habits of thought’, identified through academic research as key components of an entrepreneurial mindset. These include: intellectual imagination (innovation); personal initiative (initiative); courageous commitment (resilience); spirit of significance (change maker) and achievement excellence (drive).
Generation Schools Hermanus is the challenge’s top performing school with Glenwood House in second place, followed by Maris Stella, Kloof High School, Somerset College, in third, fourth and fifth place respectively.
“It’s been a phenomenal season, candidates have demonstrated impeccable skill and they’ve proved that they have what it takes to think like entrepreneurs. The success of this year’s event means we’re already in planning phase for a bigger and better 2019 season,” Selley says.
For more on the top 20 AGEC learners and schools, click here.
Creating Jobs Is Team Work
It takes stakeholders from across the business sector to cooperate in building businesses that can create jobs, says Cash Converters CEO Richard Mukheibir.
The franchise sector continues to grow healthily, according to the survey results recently released by the Franchise Association of South Africa (FASA). That sounds as if we should be in a good position to answer the President’s call to create jobs – but, as the saying goes, the truth is rarely simple.
The sector’s estimated turnover was R721 billion in 2017, growing its healthy contribution to GDP from 13.3 percent in 2016 to 15.7 percent in 2017. International investors have clearly been impressed by the SA franchise sector’s track record and are confident about its prospects. The number of international franchise brands in SA more than doubled from 12 percent in 2016 to 27 percent in 2017.
We saw employment rise in the franchise sector last year by 7.6 percent as 26 254 jobs were created in contrast to shrinking employment in other parts of the formal sector and in agriculture. At Cash Converters, for instance, we also responded to the Youth Employment Service, launched in June this year, by creating and training a roving stock-take team of first-time employees.
We would love to say we are expecting more of the same results this year – but that would disregard the economic and legislative environment where we try to make this happen. We congratulate multinational corporates such as Coco-Cola and SA Breweries who have committed to greater job creation and support among emerging farmers and local suppliers. In some senses, this is what the franchise industry does and wants to continue doing.
Of the 369 573 people employed in SA’s franchise sector last year, according to FASA, only 25 586 – or 6.9 percent – are employed by the franchisors to manage and operate their brands. The bulk of those employed in the sector – 343 987 people, or 93.1 percent – are employed by the individual franchisees.
Related: Be Your Neighbourhood’s Best Buddy
In other words, they are employed by small business people balancing the risk of their own capital investment in uncertain economic times against the benefits of operating within the support structure of a franchise brand. We need more of these bold souls to take on the challenge of becoming franchisees if we are going to be able to continue expanding the sector and creating new jobs.
But the economic picture in South Africa is still complex and difficult to read and we are seeing that having an impact on franchisee start-ups. On the one hand, we have had a good operational year with trading up by double figures across the Cash Converters group. On the other hand, we have had a slow year when it comes to franchisees opening new stores.
Everything from fuel and food prices to the exchange rate is shrouded in an atmosphere of doubt and uncertainty. Would-be entrepreneurs have lost confidence. They are sitting tight in a safe position, not wanting to risk their capital at the moment by starting up a new venture or growing their established business further.
But job creation can be sustained only on the back of a growing economy. Instead, the doubt and uncertainty is being felt at many different levels across the financial ecosphere. Banks are communicating their own uncertainty at the future by slashing the risk they will take on SA’s business sector.
At Cash Converters, three out of four of our would-be franchisees normally succeed in securing the finance they need to get their new store off the ground, start employing staff and contributing to our country’s economy. This year, though, the situation has been reversed. Only one out of four would-be franchisees have seen their finance approved and been able to set up and start trading.
All the rest – who were prepared to step out of their comfort zone, to cope with rental escalations, to tackle the ever-mushrooming pile of official regulations that encircle business ventures and to take risks in a difficult economy – have been left by the wayside. And so have the people they might have employed and their families.
Each of our start-up stores employs an average of 12 people, usually expanding to about 20 over the first year or two as it begins to break even. But in too many cases, those jobs are not being created. As a result, for every would-be store that is not opened, up to 120 people are not being fed.
As we all reflect on this Jobs Summit, I invite SA business and our financial partners to consider how we can bridge this gap effectively and create the jobs that are waiting in the pipeline.
Trading and entrepreneurial instincts are key elements of the business DNA of Cash Converters Southern Africa co-founder and managing director Richard Mukheibir. He traces his family’s lineage in small business development back more than a century to his grandfather who founded Mukheibir Brothers in Barkly East in 1897. Mukheibir co-founded Cash Converters Southern Africa with Peter Forshaw in 1994 and has now been involved with franchising for nearly a quarter of a century, thriving on its energy and the people-driven environment.
Sandoz Healthcare Access Challenge (HACk) Returns, Seeking Digital Solutions To Local Healthcare Access Challenges
Despite major advances in modern medicine, universal access to healthcare remains the largest unmet medical need. Building on the inaugural Sandoz HACk, this year’s competition expands to seek broader digital solutions to local healthcare access challenges.
Sandoz, the Novartis generics and biosimilars division, today announces the launch of the second Sandoz Healthcare Access Challenge (HACk).
The Sandoz HACk is a global competition that invites entrepreneurs and innovators in the field of digital technology to submit inspirational ideas with the potential to complement – or even positively disrupt – established approaches to driving access to healthcare. Sandoz HACk opened for entries on Friday, 4th October, closing on November 30, 2018.
Universal access to healthcare is still arguably the largest unmet medical need and, while great strides continue to be made globally, access challenges vary hugely across geographies and communities. Therefore, a major step towards improving healthcare access globally is to identify and understand the specific needs of local communities.
“There are still two billion people in this world not getting the medicines they need. This is why we are launching Sandoz HACk as we aim to inspire and embrace the brave and innovative thinking of entrepreneurs and visionaries to improve access to healthcare around the world”, said Richard Francis, Division Head and CEO of Sandoz.
Francis added: “Building on the inaugural Sandoz HACk, this year we are broadening the competition to anyone, anywhere, with an idea that uses digital technology to help address a local healthcare access challenge. By collaborating, we hope to create ambitious-yet-practical digital solutions that, with scale, could have a significant impact on people’s lives.”
Digital innovation promises cost-effective and practical solutions with the power to transform access. Last year, Sandoz HACk focused on m-health (mobile health). This year’s theme is ‘Leveraging Digital Technologies to Solve Healthcare Access Challenges’: Encouraging ideas that can drive patient access or help healthcare providers to reach more people.
Three shortlisted entrants, to be announced in January 2019, will receive support from Sandoz experts to develop their ideas and transform potential into real impact. Our three finalists will travel to the world’s leading forward-focused gathering of creative minds, South by Southwest (SXSW; Austin, Texas) in March 2019, to explore, network and discover the latest innovative trends. Following in-person selection, one winner will be chosen and awarded seed funding and support from Sandoz, to help bring their idea to life.
For more details on how to enter the competition and terms and conditions, see here.
For further details visit www.sandoz.com/makingaccesshappen
Join the conversation on Twitter and Facebook using #SandozHACk.
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