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Ariston Global Voted Small Business Champion

Ariston Global recently received the coveted National Small Business Champion Award, which is awarded by the National Small Business Chamber (NSBC). Entrepreneur spoke to Ariston Global MD Reginald Pillay, Strategy Director Suran Moodley and NSBC CEO Mike Anderson about the award.

Ariston Global




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  • Company: Ariston Global
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On the 5th of November 2015, Ariston Global received the National Small Business Chamber’s Small Business Champion Award. Although the NSBC awards haven’t been around terribly long – about eight years – they have established a respected reputation.

“The NSBC is the largest organisation representing the SME sector and the fastest growing organisation of its kind in the world. The NSBC is the driving force fuelling small business growth. The real purpose behind the organisation is fostering the sustainability and growth of the SME sector, driving job creation, alleviating unemployment and nurturing the country’s entrepreneurial spirit,” says NSBC CEO Mike Anderson.

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“The South African Small Business Awards is the largest awards programme of its kind that recognises the tireless journey, hard work, outstanding achievements and vision of small businesses and entrepreneurs within the SME sector,” continues Anderson.

“It is a celebration of the most outstanding businesses and the exceptional businesspeople behind these successful and growing businesses.”

The National Small Business Champion

While NSBC gives out a number of awards, its most prestigious annual award is the National Small Business Champion Award. “This is the ultimate award recognising an outstanding small business. It is given to a business that has demonstrated vision, uniqueness, exceptional growth and sound business principles,” says Anderson.

“We’re honoured to be the recipient of this award and humbled to be recognised by the NSBC,” says Ariston Global MD Reginald Pillay. “The way that the NSBC not only supports small businesses, but also provides accolades for achievement is great.”

What made Ariston Global stand out? According to Anderson, it is the company’s passion and obsessive commitment to doing a job well that has made it such a successful business. In fact, Ariston Global has enjoyed year-on-year growth of 250%.

“This is what I believe other SMEs, and, indeed, larger companies as well, can learn from Ariston Global: The money that you earn is a by-product of what you do well. Focus on helping others and providing value. Be unique and different, work hard, keep moving and never give up. By doing this, you will always arrive at where you want to be,” says Anderson.

A True Champion


Ariston Global directors Keith John Barrett, Reginald Pillay, Suran Moodley and Avis Naidoo with master of ceremonies Katlego Maboe (centre).

The award is fitting, since Ariston Global has not only shown itself to be an exceptional SME in its own right, but has also been championing other small businesses, providing them access to services and insights that they otherwise would not have been able to tap into.

“Ariston Global has proven to be a trusted strategic partner for SMEs, providing innovative multidisciplinary integrated solutions that add enormous value to a very important facet of every business. They have grown their client base exponentially, which has created many new job opportunities for young entrants into the job market. Ariston Global is a full-circle success story that is carried by enormous talent,” says Anderson.

“We started off largely providing tax, payroll and accounting services,” says Strategy Director Suran Moodley. “In 2014, however, we identified a gap in the market: We realised that SMEs quite often do not have access to the insights and information needed to be competitive.

“When it comes to its core focus, an SME might be able to provide an excellent service, but it can struggle when it comes to legislation and other tricky aspects of running a successful organisation. Large advisory firms can help, but the average SME does not have the money to make use of their services. We aim to fill that gap.

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“Ironically, it is even more crucial for smaller businesses to have access to advisory services, since they don’t have the funds needed to absorb inefficiencies – something that large corporates can do.”

It is a strategy that has worked well for Ariston Global. As mentioned, it has enjoyed immense growth, and has helped many clients grow just as successfully in the process.

“Our aim is to grow alongside our clients,” says Pillay. “Seeing them grow and evolve provides us with immense joy.”

Ariston Global (Pty) Ltd. Started operations in January 2007 as Ariston Financial Services offering Tax and Accounting Services. In October 2014 a strategic Merger and Acquisition was concluded in order to create Ariston’s unique competing space. In November 2014 it was decided to rebrand in order to reflect the organisations diverse solutions. Our future growth plans include expanding our footprint into Africa and the International market.

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Business Landscape

The New Rules Of Customer Experience

Intelligent Experience Economy will change the rules of customer experience.






Our report identifies five rules organisations can follow to reimagine the customer experience in the ‘Intelligent Experience Economy’. These rules are the action that organisations need to take if they want to be successful in this new era:

1. Make the customer journey your new chain

Most executives understand the importance of CX and have some form of customer strategy to address it. However, the ‘Intelligent Experience Economy’ calls for significant action. Organisations will need to develop an enterprise-wide customer journey. Creating a common language and taxonomy around the customer that is universally adopted will spur CX transformation at scale and embed the customer in the core of the organisational culture.

Related: Why Customers Don’t Respond To Disruption

2. Embed AI in the Customer Experience

Our research confirms that businesses understand the critical and still growing importance of ‘big data’ and analytics. However, having an analytics function. AI will be the dominant capability enabling companies to reimagine the CX in the ‘Intelligent Experience Economy’. Embedding AI in the CX is a great opportunity for organisations. It can enable easier communication with customers, speed up transaction times, personalise customer experiences and significantly reduce customer service costs. Furthermore, organisations that have embedded AI will have unique access to customer data.

3. Connect Customer Experience to real value

Customer metrics are now commonplace in businesses. Although the metric is important, too many businesses see it as the end point instead of the starting point. CCOs assessing their CX transformation efforts must take into account how mature their organisation’s CX measurement maturity is.

For many, CX measurement is still immature – actively listening to customers and collecting feedback, but not taking action with CX initiatives. Organisations should develop real-time customer metrics.

4. Let the COO drive Customer Experience Change

The role of the COO needs to evolve if organisations are to execute on their ambitious goals for their CX visions in the next few years. The role of the COO will need to shift from ‘measuring the CX’ to being directive on the priorities to drive CX change. In order to be more directive, end-to-end capabilities will be needed within the organisations, framed around journey stages.

Related: Why Your Latest Tech Investment Might Not Be Wowing Your Customers

5. Ignite the core

To create real CX transformation – the COO cannot be successful alone. The challenge is about ‘igniting the core’ around CX. To ‘ignite the core’ organisations need to spread the CX vision with all leaders, managers, frontline employees and back office employees alike. Furthermore, organisations will have to establish partnerships across the value chain – including UX/CX experts, data analysis, AI architects, app developers, as well as project delivery partners.

How can organisations execute the customer experience?

In order to be a leading customer experience organisation, companies will need to execute the customer experience at scale across the organisation. Customer strategy execution is transformational in nature and requires new capabilities, new ways of working and an entire organisation to be fully behind the new vision.


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Company Posts

How To Immigrate With Your Family By Starting A Business In The UK

The simple way to make your entrepreneurial dreams come true in the UK.

Sable International



moving overseas

Many people, especially those with families, are reluctant to up sticks and move to the UK. These would-be movers are often worried that they will not be able to secure employment in the hugely competitive UK job market. This source of stress alone is enough to discourage some from pursuing their dreams of living in the UK. But, there is an innovative and accessible solution.

The UK has several visa classes aimed at individuals who wish to invest in the country. These give an individual the right to live and work in the UK with their families, if they make a defined investment. A visa that interests South Africans is the Tier 1 (Entrepreneur) visa. We have developed our UK Tier 1 Entrepreneur Investment Programme to help South Africans looking to immigrate to the UK alone, or with their families.

The basics of the Tier 1 (Entrepreneur) visa

To be awarded a Tier 1 (Entrepreneur) visa, you will need to invest at least R3,5 million (£200,000) in an existing UK business or one you start up. There are certain other requirements, but these are not particularly onerous, and most investors will qualify if they submit their application correctly.

The entrepreneur visa allows you to live and work in the UK, and take dependant family members with you, defined as your partner and your child under 18. If you have the capital, or are willing to liquidate your assets in South Africa to raise it, the Tier 1 (Entrepreneur) visa is a great way to relocate your entire family to the UK.

Do note: You will need to make specific applications for each dependant, so it is vital you consult with an immigration expert before beginning the application process.

You’re not just immigrating, you’re investing in the UK

By starting or investing in a UK business as part of our programme, you will be granted the right to live and work in the UK, and earn an income from that business.

Related: Want To Start An Import Business – Here Are The Importing Terms And Documents Involved

The business you invest in will want you to play an active role, not just contribute seed capital. If you want to invest in a business without being an active director you will be allowed to do so, but you may not be eligible for the Tier 1 (Entrepreneur) visa.

Another restriction is that you cannot hold this visa and work for a business other than the one you are invested in. But, your partner will be allowed to work in whatever field he or she pleases.

How do you choose the right business to invest in?

There is always an element of risk when investing in a foreign business, particularly when you’re thirteen thousand kilometres away from the country you’re investing in. It’s important to understand exactly what you’re investing in before you take the plunge.

That’s why our UK Tier 1 Entrepreneur Investment Programme is hugely beneficial. It matches your investment capital with a pre-approved investee business. We’ll make sure that your skills are matched with an appropriate venture so you can be an active director of that business.

We’ll also handle your visa applications, providing you with a comprehensive immigration and investment solution. Our partner’s list of investee businesses is over 200 strong, giving you an array of choices in various industries. This allows us to pair you with the business that best suits your investment goals and skills.

But what if you have a successful business in South Africa?

It’s no secret — emigrating from South Africa is difficult for many families who have deep roots and thriving operations. There’s no reason why you can’t keep your business in South Africa as well as relocate to the UK.

Nothing restricts a Tier 1 (Entrepreneur) visa holder from owning and overseeing businesses in other countries while they are on this visa. Many clients choose to relocate to the UK while ensuring that their original business continues to operate. In this way, you will be supplementing the income from your UK investment with revenue generated by your South African business.

You can hold British and South African passports if you apply for your British citizenship in the correct manner. You must obtain permission from Home Affairs in South Africa to avoid having your citizenship revoked. Retaining your South African citizenship will make it much easier for you to continue running a business here.

Talk to us today

There are compelling reasons to move to the UK — a brighter future for your children and a more stable country in which to retire. Our comprehensive solution will ensure you get the most out of your relocation.

Visit or send us a mail on 

If you’re thinking of immigrating to the UK or investing offshore — either or both — we can help.

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(Video) TomTom Telematics – Let’s Drive Business (UK)

TomTom Telematics



WEBFLEET provides you with the right information at the right time to make smart decisions and achieve your goals: Lowering cost, reducing time on the road, supporting drivers and delighting customers. Running a business can be hard. So let’s make it easier. Request a demo and find out more at

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