- Year business registered: 2012
- Enrolled in Tsogo Sun Entrepreneurs: January 2017
- Number of employees: 8 (and 4 casual)
- Business classification: Exempt Micro Enterprise (EME)
- BBBEE Ownership: 100% black owned, 50% black woman owned
- Nature of business: Décor Hire and Catering
- Website: www.indlondloevents.co.za
- Twitter: #tsogoentrepreneurs
- Facebook: facebook.com/B4TimeIndlondloCateringnEventsOeHire
Before Time in Soweto is growing strong
The dad and daughter Soweto-based enterprise – Before Time Indlondlo Events, a catering and events equipment and décor hire company – was launched when a gap in the market was identified about five years ago and has grown steadily, with a strong 70% year on year growth this year.
Nicole Msibi, co-founder with her father Nick Msibi, says they had both been in the hospitality industry, she in catering and as a function organiser, and he as a chef for 30 years. They noticed that at practically every event in Soweto, equipment was hired. It made sense to invest in the sector. Nick resigned from his job and with his pension package, they set up their business, with a warehouse for their equipment based in Protea Glen.
Having her own business had been a dream of Nicole’s and she says they put their hearts and souls – and lots of sacrifice – into making it a success.
“What makes the business special is that “we don’t only talk service. We make sure that our customers experience value-added service that goes beyond just providing equipment for hire.”
Though they started with equipment hire, they recently extended their portfolio to include doing décor at events, and catering – to harness Chef Nick’s skills.
While their focus is on Gauteng and particularly Soweto and the surrounds, the business reach is “all over the country” says Nicole. They recently went as far afield as Free State and North West, and are prepared to travel wherever needed.
Before Time has four directors – all family members – four permanent staff members, and four part-time employees. Staff training and development is according to passion and skills, says Nicole, whose responsibilities in the company include operations and customer management, office administration and bookkeeping. “In future I intend to enrol staff on courses that will encourage and grow them as individuals, and the company as well.”
Future plans include a strong market penetration strategy to grow the business and become well known and respected in the industry. At this stage, Nicole is proud of the fact that Before Time has been given the opportunity to service major clients such as Sandton Convention Centre, Rand Club, and Bidvest. She has also identified a need in Soweto for an efficiently run conference centre that can accommodate about 200 people – for meetings, conferences, celebrations, weddings, and other events.
Nicole, who was born in Soweto and grew up in Estcourt in KwaZulu-Natal, has two children, a teenaged daughter and a 9-year-old daughter. She also has three siblings, and says that while the family is separated by distance, they are very close. “Balancing work life and home life takes organisation and planning. I schedule in family days and birthday parties and set boundaries to make sure I have time for my family.”
Social upliftment and “giving back” is also important to Before Time. The company supports vulnerable children, providing school girls with sanitary protection, school fees for children who cannot afford to pay, and school shoes for children who don’t have any.
“The programme means a lot to me. I have gained self-esteem and I can communicate with people more easily. The coaching helped me believe in myself, work on my goals, collaborate with other businesses in my area, and hold regular staff meetings,” says Nicole. The programme also improved her small business management, business strategy development, and financial and marketing skills.
“Tsogo Sun Entrepreneurs gave me light. My business will grow more now that we are connected to this well-known organisation.”
Africa’s Top 10 Tech Start-Ups Selected For #Africa4Future Accelerator Programme
Airbus and the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) have announced the top 10 African tech start-ups that will take part in the latest Airbus Bizlab #Africa4Future accelerator programme. They were selected after an open public pitch event in front of experts, potential investors, the media and other stakeholders in Kenya’s capital city.
#Africa4Future is a joint business accelerator initiative of Airbus and GIZ’s Make-IT in Africa initiative together with the Meltwater Entrepreneurial School of Technology (MEST), a non-profit seed fund and pan-African organisation that brings together startups, entrepreneurs and the tech community, and Innocircle, the South African-based innovation consultancy.
The top 10 start-ups were selected from 314 entries representing 19 African countries that were received when the challenge was opened last October. These were assessed by a panel of Airbus and other independent experts.
The programme aims to encourage and support entrepreneurship in Africa. The continent’s young and increasingly techno-savvy population is likely to be the driving force behind Africa’s socio-economic development. The competition identifies Africa’s own pool of talented entrepreneurs using innovative aerospace based solutions to tackle the continent’s most pressing challenges such as transportation, agriculture and healthcare.
As a global aerospace accelerator, Airbus BizLab is ideally suited to help African startups transform innovative ideas into viable and valuable businesses. In doing so, it increases the aerospace industry’s engagement with hardware and software innovators and entrepreneurs in Africa while helping to nurture the establishment of competitive entrepreneurial ecosystems on the continent.
The Nairobi event kicks off an intensive 6-month business incubation and accelerator programme involving technical, commercial and mentorship activities in France, Germany and South Africa. This includes workshops and coaching sessions with Airbus experts, GIZ’s Make-IT in Africa, MEST and Innocircle coaches.
The programme will culminate with Demo Day events at the biennial Paris International Airshow and a special event in Germany from 19-26 June, when finalists will launch their products, define their collaboration with Airbus and announce their investment commitments in front of representatives from across the aerospace industry.
1. Astral Aerial (Kenya) – using drones for humanitarian cargo transport, surveillance and emergency response.
2. Cote d’Ivoire drone (Ivory Coast) – locally-manufactured drones for various applications.
3. Elemental Numerics (South Africa) – applies computational fluid dynamics techniques to the design of machines and components, ranging from aircraft to heart valves.
4. Lentera Limited (Kenya) – applying remote sensors to monitor and transmit environmental data to enable more efficient and smarter farming.
5. Maisha ICT Tech PLC (Ethiopia) – deploying locally built drones for delivering medicines, blood and healthcare items to remote and rural areas.
6. MamaBird (Malawi) – provides a platform to help Governments, NGOs and other organisations deliver vital life-saving supplies to remote communities.
7. Map Action (Mali) – a solution offering real-time online urban mapping to identify problems affecting water supplies, hygiene and sanitation.
8. MobiTech Water Solutions (Kenya) – an online real-time water monitoring solution that allows businesses, homes and water-service providers to manage their available water using an app-based dashboard and instant messaging.
9. Track Your Build (Nigeria) – a novel infrastructure management tool for construction and operations.
10.WiPo Wireless Power (South Africa) – offers reliable and convenient wireless power chargers for businesses, conference centres, airports, restaurants and other venues for the charging of mobile devices, laptops and drones.
Related: 21 Steps To Start-Up Success
Top Sectors For SMEs In 2019
“As such, SMEs in the construction, communications and electrical fields are all likely to benefit from supply and sub-contracting agreements over the coming years.”
While the South African economy has been underperforming for a number of years, the first positive signs of turnaround started to become visible by the second quarter of 2018, and by the end of the third quarter, data supplied by Statistics South Africa showed that the economy had indeed grown by 2.2 percent, compared to the previous quarter. This uptick is expected to have a positive effect on business confidence in 2019.
This is according to Jeremy Lang, regional general manager at Business Partners Limited (BUSINESS/PARTNERS), who says that certain business sectors have already seen an increase in opportunities for small businesses and start-ups.
“While these sectors will not be without challenges, the following four industries are likely to offer the best opportunities for small and medium enterprise (SME) owners to grow their enterprises in the coming year.”
The World Travel and Tourism report 2018, revealed that the direct contribution of the travel and tourism sector to South Africa’s GDP has been projected to rise from R136bn in 2016 to R197.9bn by 2028 – set to make up a total of 3.3 percent of the country’s total GDP, says Lang.
“Although this sector experienced some setbacks in 2018, such as the drought in the Western Cape and stricter visa regulations for children entering the country, both the water restrictions and visa regulations have been relaxed and the sector is once again poised for growth,” he says.
Statistics South Africa has credited this industry with being the biggest driver of growth in the country’s GDP, having expanded by 7.5 percent in September 2018, says Lang. “To bolster this, Government has made a concerted effort to stimulate small business growth in this area with initiatives such as the Black Industrialist Programme and the SA Automotive Masterplan.”
He adds that businesses in the manufacturing sphere could therefore likely see significant opportunities in the form of outsourcing contracts and new partnerships with large corporates.
“The debate around land expropriation has occupied most of the discussions surrounding the agricultural sector in 2018, with some questioning growth prospects of this sector. However, this industry has a lot of growth ahead of it, as demonstrated by its 6.5 percent growth over the last three months of 2018,” explains Lang.
“Further to this, the industry is also already taking significant advantage of seven climatic regions in South Africa, with the export of a wide variety of high quality fruit and vegetables increasing substantially,” he points out. The recent outbreak of foot and mouth disease that has resulted in the suspension of the country’s FMD-free status will however significantly impact meat exporters.
In terms of opportunities for SMEs, he says that these may most likely be found in the rural and underdeveloped regions, where the need for resources like efficient transport, state-of-the-art cold storage, better irrigation and private power generation will be key to making agriculture projects more productive and competitive in the export market.
Data and information technology
Connectivity and information technology infrastructure are both crucial to business and employment growth in South Africa, says Lang.
“With many municipalities and the Western Cape government committing to providing all of its residents with free data as part of a plan to expand public Wi-Fi network access, it is clear that this is also becoming a high priority on a state level.”
It has also been reported that South Africa is awaiting the arrival of three international data centres, and large players in the communications sphere, including Vodacom, Telkom and Vumatel, are making huge strides in drastically growing the country’s fibre optic backbone, he adds. “As such, SMEs in the construction, communications and electrical fields are all likely to benefit from supply and sub-contracting agreements over the coming years.”
In conclusion, Lang says that as South Africa’s economic growth has started to turn around, business owners should keep their ears to the ground as 2019 is highly likely to be a year of opportunity.
Herman Mashaba To Talk On City Of Jo’burg Job Creation Initiative
Herman Mashaba to talk on City of Jo’burg job creation initiative at 2019 Business Day TV SME Summit.
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