The Franchise Association of South Africa’s Franchise Awards for Excellence in Franchising, sponsored by Sanlam and held this past week-end as part of their annual Franchise Business Festival, honoured those franchise brands that have bucked the negative trends to show resilience and growth in these trying times.
Commenting on the finalists and winners in the categories, Franchisor of the Year, Franchisee of the Year, Newcomer Franchisor of the Year, Franchisor: Leading Developer of Emerging Entrepreneur, Job Creator of the Year, Brand Builder of the year and Field Service Consultant of the Year – Tony Da Fonseca, FASA’s Chairman for 2017/8 and MD of the OBC Group, believes that the industry’s saving grace is the fact that, by its very nature, franchising is entrepreneurial, flexible and forward-thinking.
“Despite the on-going recession that is impacting heavily on small businesses, the franchise sector continues to be resilient and offers its franchisees a better chance of surviving the ups and downs – largely due to the strong business format and support system inherent in franchising.”
Franchising has proved, time and again to be a much lower risk investment than starting a new business, with FASA’s survey, sponsored by Sanlam, showing that whereas 93% of new small businesses fail within two years of start-up, only between 5 and 7% of franchised businesses fail.
The business model of franchising is globally one of the soundest business methods and in South Africa has grown to 757 franchise systems with a network of 31 111 franchisees, employing close to 400 000 people and contributing 11.6% to South Africa’s GDP.
Following on from sponsoring the FASA Surveys, Sanlam decided to sponsor the FASA Awards to give recognition to business owners for their efforts to grow the economy and for providing much needed jobs. Says Kobus Engelbrecht, Marketing Head, Sanlam Business Market.
“We recognise that business ownership is a very lonely road to travel and recognition very rare and as the franchising industry is very important to the South African economy and therefore to us, we are very proud to sponsor the 2017 FASA Franchise Awards”.
FASA’s Franchisee satisfaction survey also shows a high level of franchisee satisfaction (82%), an extraordinary high level of longevity in business with nearly one in two (44%) in business for more than ten years, and 62% in business for more than five years. The overall sentiment amongst franchisees surveyed is that they would highly recommend franchising to others because of the reputation and quality of the franchise brands, the strong support they receive and, as one franchisee put it ‘I would rather be in business within a franchise system than be facing all these challenges on my own.”
The FASA Awards, according to Vera Valasis, the Franchise Association’s Executive Director are the industry’s way of acknowledging the franchisors and franchisees that are still climbing the ladder of franchise success and who aspire to reach the heights of the icons in the industry and who serve as examples to those that are still growing their brands.
“This year’s franchise entrants reflect the pockets of excellence that we find in a range of business categories – even in tough economic times”, says Vera Valasis.
“There are always businesses that do well in tough times or are able to find a ‘niche’ that sets them apart and those who, by default, thrive on the back of challenging conditions.”
This year’s FASA Franchise Awards reflect how brands can, and do rise above the challenges to be successful, as the winners in this year’s award have shown.
- Winner of the prestigious FRANCHISOR OF THE YEAR award, Car Service City is proof that the automotive services industry has benefited from motorists repairing rather than replacing cars. The growth of their brand is reflected in their good reputation and their accountability to their customers, franchisees and employees. Runners up were Kauai and Sorbet.
- FRANCHISEE OF THE YEAR winner, Madelein Van Staden of Placecol Skin Care Clinic in Pretoria, believes in the classic ‘lipstick effect theory’ that, in economically challenging times, consumers (and in this case women) may tighten their belts in some areas but will still spend on beauty treatments and products to boost their morale and stay positive. Runners up were Jaco Uys of Roman’s Pizza, Groblersdal and Kalai Moodley of Perfect 10, Ballito.
- NEWCOMER FRANCHISOR OF THE YEAR winner Body20 is testament to the growth in the Health & Body culture sector in franchising, which, according to FASA’s recent franchise survey, makes up 5% of the franchise pie. Body20 helps time-strapped people get the equivalent of 5 conventional weight-training sessions in just 20 minutes with their innovative EMS fitness system. Runners up were Sherpa Kids and Rocomamas.
- In line with FASA’s commitment to encouraging growth in BEE franchisors and franchisees, the FRANCHISOR: LEADEING DEVELOPER OF EMERGING ENTREPRENEURS award went to Hot Dog Cafe, a pioneer in developing government funding programmes that nurture entrepreneurial ownership, skills transfer and job creation. Runners up were Choprop and Sherpa Kids.
- Winning the JOB CREATOR OF THE YEAR award is Sorbet, the beauty salon group that employs 2 400 people in their 177 outlets – many of whom are trained through the Sorbet Empowerment Foundation, an upliftment programme committed to building skills and job creation. Runners up were Car Service City and Hot Dog Cafe.
- Marketing, in today’s difficult trading environment and with fast-moving social-media trends, requires lateral thinking and health food brand Kauai, winner of the BRAND BUILDER OF THE YEAR award, hit the target with stores in 93 Virgin Active Health Clubs and partnering with Discovery Vitality and Discovery Insure through rewards programmes, apps and newsletters. Runners up were Perfect 10 and Placecol.
- Central to the success of any franchise is the control and servicing of the many franchisees that make up the franchise. FASA recognises the role that field service consultants play in mentoring and monitoring the operations of franchisees and has an award for the best FIELD SERVICE CONSULTANT. Nanou N’sa of Hot Dog Cafe wins this award and a trip to the USA’s International Franchise Association’s Convention and Exhibition in 2018. Runners up were Navin Sawnarain of John Dory’s and Eric McDermott of Rocomamas.
Empowering Township Entrepreneurs
Big drive to bring ideas to life in the townships this Global Entrepreneurship Week.
As part of Global Entrepreneurship Week, Experian teamed up with Rhiza Babuyile and Township Fleva – two organisations responsible for supporting township communities – to assist entrepreneurs in transforming their innovative ideas into thriving businesses.
The annual event ‘Tshogo’, which took place in Tembisa yesterday (Thursday, 15 November), is the culmination of roadshows in Gauteng’s populated townships, such as Diepsloot and Orange Farm. These involved up-and-coming start-ups pitching their business ideas to a panel of experienced judges, including Simon Rudman, Social Innovation Lead at Experian SA.
Twenty winners received funding to the combined value of R280 000 to kickstart their business venture, while our others received marketing packages to equip them – and their ventures – further.
“Throughout the competition we were greatly inspired by each and every one of the entrants. There is definitely no scarcity of bright ideas,” says Rudman. “By keeping our entrepreneurs top of mind and providing continuing support, we can grow the township economy for the greater good of the country.”
Experian is pleased to support Rhiza Babuyile, by providing the JoZi Business Hub participants with career counselling as well as credit and financial education aimed at empowering and equipping entrepreneurs with the financial know-how to manage and grow their business and to make smart credit decisions.
“We believe data has the power to transform lives and societies for the better and our corporate social responsibility programmes pioneer how we use our business skills, products and services to promote financial education, financial inclusion and support small business entrepreneurs.
“These engagements also provide a great opportunity for us to include the entrepreneurs in our solution development process. Their feedback is invaluable in helping to shape products which will hopefully contribute to their success”, adds Rudman.
Global Entrepreneurship Week is a celebration of innovators and job creators who launch start-ups that bring ideas to live and drive economic growth. The JoZI Business Hub’s Tshogo roadshow could not be a better example of this in action.
Call For Applications: Young Entrepreneurs Global Exposure Trips
Closing Date: 30 November 2018
Investec CSI’s Young Entrepreneurs Programme provides South African entrepreneurs from various sectors with global exposure.
Every year Investec, in partnership with En-novate, sends a group of young entrepreneurs from various sectors to specifically selected countries in order to gain global exposure. Each itinerary provides them with opportunities to network and engage with venture capitalists, funders and captains of their specific industry. The aim is for them to gain learning and exposure to innovation, technology and process advancements. The programme also offers networking with subject and sector experts.
Applications for the Global Exposure trips are now open to ALL entrepreneurs – regardless of sector – who meet the criteria. Closing date is Friday 30 November 2018.
The programme itinerary and each trip is customised according to the profiles of the candidates, stage of business and specific sector.
By way of example, Investec recently sent 14 entrepreneurs from South Africa to Berlin to meet people doing Out of the Ordinary things in textiles: https://www.investec.com/en_za/focus/young-entrepreneurs/sa-entrepreneurs-return-inspired.html
Business Lessons From Women For Women: If You Have To Fail, Fail Forwards
Lessons from three young black South African women on how they have turned an idea into a profitable business.
Just 70 years ago, black women in SA were largely regarded as legal minors with no power to open bank accounts, lease property or conduct legal transactions without their husbands’ permission. Some remnants of this legacy remain, but, increasingly, traditional roles are being subverted and women are building businesses. However, women entrepreneurs still remain part of a small minority of thriving business success stories.
The Mastercard Index of Women Entrepreneurs found women in early-stage entrepreneurship decreased by 15.7% in 2018 and only 18.8% of all business owners in SA are women. Suffice to say there’s more to be done, and a lot of it starts with support. When Lebogang Ndlovu, owner of Amare Beauty Hub, announced her intention to start a small business shortly after matric, her parents weren’t happy. She forged ahead despite the lack of support and tenaciously founded three different ventures, which all, unfortunately, failed. She then decided to attend consumer financial training offered by Santam through Mzansi Financial Education. From this training, she learned to ‘fail forwards’ and started her current company – a highly successful Soweto-based spa. She credits the support and mentorship she received as imperative to this success.
That says Tersia Mdunge, Santam’s Corporate Social Investment Manager, is what Santam’s Consumer Financial Education (CFE) is all about, “To grow entrepreneurship, South Africa needs to provide enabling conditions, opportunity and support. As the cornerstone of our economy, it’s pivotal we do so. At Santam, our Consumer Financial Education and Mentorship programme helps young, black entrepreneurs from previously disadvantaged backgrounds to turn their ideas into tangible businesses. We’ve assisted 1 595 individuals so far, and we’re absolutely committed to continuing to do so.”
Although Africa has the highest growth rate of female-run businesses globally, according to the World Bank, South Africa lags behind countries like Ghana.
Here, three women entrepreneurs from Johannesburg share their entrepreneurial journeys and the difference mentorship made:
1. Lebogang Ndlovu, owner: Amare Beauty Hub
Although young, Ndlovu knew she wanted to be an entrepreneur after matric. It was tough convincing her parents to get on-board. “I come from a typical black family background where the norm is to be employed and not create employment.”
After getting her parents on-side, she used the allowance they provided to start a home executive concierge service. That, unfortunately, failed, and she tried two other ventures, which also didn’t last. It was then that she decided to attend Santam’s training. She did thorough research before jumping into yet another business. She realised that, “It does not matter how many times you fail, learn from your mistakes and move along.”
Ndlovu finally found her passion in beauty. She currently runs Amare Beauty Hub in Soweto; a fully-fledged beauty and health spa that focuses on “beauty on a budget”. With her business partner, she’s already considering expanding the business into micro-franchises to empower other women who are interesting in the beauty industry.
2. Nthabeleng Nhlapho, owner: Afro Kids Salon
Before 2016, running her own business was just a dream for Nhlapho, even though she always knew that she was an entrepreneur at heart, because of her family background.
“Getting into business has always been an idea I have toyed with, and after many years of procrastination, I finally decided to take that leap of faith. My dad’s side of the family is quite entrepreneurial as a number of my brothers have started and are sustaining their own businesses. So, in a sense, I think I was born to be an entrepreneur.”
After doing research, Nhlapho saw a gap in the market for an ethnic hair salon for kids. Having a daughter with ethnic hair herself, Nhlapho says, “It became apparent that many mothers like me are uncomfortable with having to take their young daughters to adult hair salons where the environment is not conducive for little budding minds, and stylists do not have the patience with children.”
Nhlapho’s Afro Kids salon is based in Sandton. She opened her door in September 2016 soon after she attended Santam’s training sessions. She gives credit to the mentorship she received and to support from friends and family for her success.
3. Phumzile Nala, owner: Pumzi’s Pretty Petals
Phumzile Nala’s grandmother inspired her love for flowers. “My grandmother loved flowers and used to do flower arrangements at friends’ and family events, which is where I was introduced to flower arrangements.”
Nala attended the Santam CFE workshops in Vilakazi Street in April this year. Her mentor, Martine Solomon, says, “Phumzile started the training with the hope that she would go into public speaking and training and development, however, that changed when she realised her passion for flowers. Phumzile was very helpful during her time in the programme, assisted with the roll-out of the CFE programme as well as CFE training and development.”
Now, Nala is a proud owner of a beautiful flower shop in Roodepoort called Pumzi’s Pretty Petals. In just six months, the business is showing steady growth. Nala’s other mentor, businessman Donnie Koetzee, played an instrumental role in this growth, helping Nala buy stock and get through start-up hurdles. Nala says, “At the beginning, I went through a lot of teething problems and had to take credit in order to keep the shop open.”
Even though Nala cannot compete with big retailers in terms of pricing, she gives her clients a far more personalised and meaningful experience. “We take time to teach our clients about our different offerings, and that is something they will not find in bigger stores.”
Nala found her unique value proposition, which is something that all entrepreneurs need to identify in order to compete. She also gives credit to social media as she makes use of it to advertise her flowers. Her dream is to open four stores in the four major cities of South Africa.
This programme is a direct response from the Department of Treasury for financial services companies like Santam to educate their clients and prospective clients on financial knowledge.
“We went above and beyond what is required of us and turned this into a successful initiative that empowers many to fulfil their dreams. Our programme has been dedicated to empowering our people to becoming financial savvy consumers and entrepreneurs. We have also made it our mandate to focus on risk management and understanding business insurance. Many small businesses do not consider the risks that come with running a business and how they would bounce back if they would be faced by a law-suite for instance;” concluded Mdunge.
For those who would like attend Santam’s Consumer Financial Education, please look out for an invitation on Santam’s website, the requirements are that as a consumer you need earn less than R250 000 and as a business owner, your business need to have a threshold less than R10 million.
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