With the rising cost of living and the festive season around the corner, personal finance management is becoming an increasingly top-of-mind priority for South Africans. Andile Jonas, Head of Marketing at Momentum Financial Planning, gives a few financial hacks for consumers to not only survive the festive season without breaking the bank, but to also be deliberate about how they spend their money. He also offers a few ideas on how they can even save money along the way.
Host potluck style
Potluck refers to a communal gathering where each guest or group contributes a different, often homemade dish of food to be shared.
“Dining out can be very expensive, especially if you are hosting friends and relatives over the December period. Ask your guests to chip-in and you will find entertaining infinitely less expensive. It can also bring some celebratory creativity to the dining room table, as each guest offers a food choice unique to their tastes,” says Jonas.
Buy gifts ahead of time
You don’t have to wait until a week or two before Christmas to go shopping. Jonas says that he often starts picking up gifts throughout the year, to make sure these items aren’t a big expenditure in December.
“Both birthday and Christmas gifts should be bought throughout the year, especially if you spot something that you know your loved one will be crazy about. Mid-year sales, or even early January sales, are a good time to shop for gifts if you can afford it. Keep them stashed away in the back of your cupboard and update a list of who you still need to shop for throughout the year, to minimise expenses in December,” says Jonas.
Black Friday and Cyber Monday – a good or bad idea?
South Africa is no longer new to the Black Friday and Cyber Monday movement, and consumers expect sales and discounts from retailers on these days. According to Qwerty Digital, most retail or mall websites receive an average of 150% increase in website visits to their promotion pages, and in 2015 Absa reported that card spending increased by 81% on Black Friday compared to any other average day throughout the year.
“There are amazing sales and specials on Black Friday and Cyber Monday, but I would advise consumers not to splurge on items only because they are available at a discounted rate. Instead of allowing yourself to be seduced by marketing ploys and spending money on things you don’t need, earmark a few big-ticket items – for example, a television or refrigerator for the home that you need to replace. Understand what your real needs are, and keep an eye out for worthwhile discounts and promotions on these days,” says Jonas.
Save throughout the year
The age-old advice of relying less on any kind of debt shouldn’t be lost during the silly season. Saving throughout the year can also go a long way in ensuring your December spending doesn’t get out of control.
“Reduce your debt, starting with that dreaded credit card. Avoid undoing any ground gained by setting money aside in your monthly budget for your December holidays. Even if it’s R500 that you put into a 30-day account, this can be a welcome nest egg when the festive season rolls around,” says Jonas.
Prioritise your wants and needs
Saving becomes infinitely easier when you have a reminder of what you are working towards.
“Draw up a list of the top five to ten items you most need to pay for during the year. This list will make it easier to remember why you are setting aside money each month. Whether you want to make sure you are able to pay your children’s school fees by January, or you want to go on a luxury holiday, this list – and even the act of physically writing these priorities down on paper – can help keep you focused on your bigger financial goals throughout the year,” says Jonas.
Maximise on your reward schemes
There are several reward schemes that consumers can make use of. Multiply, Momentum’s rewards and wellness programme, has partners that South Africans have shown a real affinity towards, such as Pick n Pay and Dis-Chem.
“We want to make it easy and practical for Multiply members to save. The more active and engaged you are with Multiply, the more you will save with our partners,” says Jonas.
Multiply also recently launched a benefit called Multiply Money where members can earn cashbacks for everyday purchases. Multiply Money allows members to get rewarded with real cash when they shop in store at Pick n Pay and Dis-Chem, as well as on the Multiply online shop. These cashbacks grow in the Multiply Money savings wallet, at a linked interest rate of 5.25% from the first cent.
“Make the most out of savings and the cashback rewards that you are entitled to. Be conscious about where your money goes and optimise every saving opportunity that comes your way,” concludes Jonas.
Celebrating The Best Of The Best In Black Business
The 2019 Black Business Quarterly (BBQ) Awards, held at Emperor’s Palace on Friday, 15 March 2019, celebrated the champions of transformation of the South African economy.
Established in 2002, the BBQ Awards 2019 honoured the best of the best in black business. South Africa’s top black business owners and rising stars arrived to the red carpet for a night full of glitz and glamour. Celebrity TV presenter, socialite, radio personality and Idols SA judge Somizi Mhlongo led the festivities as the evening’s programme director. He was joined on stage by A-list celebrities and prominent politicians.
Jeff Radebe, Minister of the Department of Energy, celebrated 25 years of South Africa’s democracy in his opening keynote address and emphasised the importance of transformation.
“Transformation is well recognised as a change management strategy, which aligns people, which aligns processes and technology initiatives, irrespective of the industry you come from, in order to survive and evolve in this business environment. Changing the structure of the South African economy will result in it being more inclusive, more sustainable… with opportunities for all, integrated value chains, and less barriers to entry. In South Africa, the transformation agenda is very critical in all our endeavours and all our decisions.”
Radebe congratulated the winners of the 15 transformation categories on this recognition of their inspiring dedication:
- Platinum Award: Dr Nobuhle Judy Dlamini, founding chairman of Mbekani Group, is an entrepreneur, author, and philanthropist. Her passion for creating and adding value to society and humanity provided her with the overall platinum award for the evening, as well as the Comair Outstanding Woman of the Year Award.
- Hennessy XO Businessman of the Year Award: Sthembiso Elton Nkomo, CEO of Abalandi Risk Management, was recognised as a professionally qualified, dedicated, and respected professional in the forensic investigation and security services environment.
- The Innovation Hub New and Innovative Business Award: AET Africa, a manufacturer and supplier of energy efficient and clean technology products, developed various products targeting the commercial and residential sectors.
- Emperors Palace Community Builder of the Year Award: Emmanel Bonoko, Founder of EBonoko Holdings and a social entrepreneur. He founded EBonoko at the age of 21 with the aim of serving others and fostering leadership, youth empowerment, and entrepreneurship.
- Dormehl Phalane Property Group Transformation Champion of the Year Award: ICT-Works, an organisation that provides innovative technology solutions. At its core it also enhances the lives of millions of people.
- Best Employer of the Year Award: Maredi Technologies CC, an 100% black owned ICT infrastructure solutions provider for the private and public sector.
- Trade & Investment KZN Young Business Achiever Award: Pravashen Naidoo, Founder and CEO of e-Waste Africa, established Africa’s first light bulb recycling business at the age of 30.
- Bentley South Africa Public Sector Visionary Award: Dr Ayanda Vilakazi, CEO of Lama Marketing and Advertising (Pty) Ltd. He published numerous articles on how to improve services and operations in South Africa. As a seasoned Executive he has expertise in corporate governance, financial management and budgeting, enterprise risk management and strategic development.
- BET New Entrepreneur Award: Ms Thobile Nyawo, Director of Nyawo Civil construction. The 19-year-old construction entrepreneur founded her company in 2015 with no start-up capital.
- CSI Ubuntu Award: Vukani-Ubuntu Community Development Projects, a non-profit organisation that is the largest mineral-beneficiation organisation in the jewellery sector in South Africa and a network off grassroots development projects across the country.
- NHBRC Iqhawe Mentorship Award: Musa Zulu, Creative Director of Valhalla Arts, as well as published author, international artist, celebrated motivational speaker, and prominent disability activist in South Africa.
- NYDA Outstanding Young Entrepreneur of the Year Award: Muhammad Simjee, Founder and CEO of A2D24 with a passion for building gadgets and writing software.
- Nedbank Group Individual Transformation in Leadership Award: Karen Rademeyer, Fundraiser and Communications Manager at Go for Gold, having worked in the non-profit sector for 17 years She is passionate about education: Go for Gold as a dynamic Education-to-Employment programme that recruits school students from some of South Africa’s poorest communities and transforms them into technically qualified graduates.
- LTE Holdings Best Established Black Business Award: Thata uBeke Manufacturing (Pty) Ltd, which offers turnkey solutions by designing, developing, manufacturing and assembling electronic and electro mechanical components for a variety of applications including aerospace, telecommunications, mining, commercial, and military specifications.
The BBQ Awards continue to be South Africa’s most prestigious transformation awards. For more information on the 2019 BBQ Awards, visit http://www.bbqawards.co.za/ or follow them on Facebook (@BBQAwards) and Twitter (@BBQ_Awards).
Why Just Having A Great Idea Won’t Make You The Next Richard Maponya
Tilldan Bunagni – Brand Manager for Firstwatch Whisky shares some insights into what will help you on the road to business success.
All entrepreneurs have hurdles to overcome on their path to success, and it takes guts and fortitude to survive the journey. As self-made publisher, William Feather said, “Success seems to be largely a matter of hanging on after others have let go.”
Richard Maponya has been described as a living legend, and while his first business idea to retail directly to consumers in Soweto proved successful, it was his incredible determination and work ethic that saw him overcome an extremely hostile business environment for black business under the Apartheid Government.
Today’s up and coming entrepreneurs face different challenges and while there is support for SMEs from Government to Corporates, the reality is that starting a business and seeing it develop into a highly successful entity creating wealth for the owner, employees and other stakeholders, is the exception rather than the rule.
So, what are some ideas that will help you pave the way for a successful business providing for yourself, your family, your community
Ensure you don’t neglect the business while chasing the money
One of the worst mistakes a small business can make is not having a good admin system in place. Without booking keeping records, SARS compliance and financial records for example, you will at some point hit a brick wall.
Whether it’s because you are growing and need to access funding – which will prove very difficult without business documentation – or you have neglected your SARS payments and compliance, the wall be there. From the start, learn how to manage your admin yourself, or employ the part time expertise of a professional. It will be well worth the initial spend.
Don’t be scared to ask for money
Many successful businesses have become so because they sought funding when they needed it. Whether this is at the start-up phase or when the business is already established but ready to be fast tracked to the next level. While there seems to be a lack of understanding of how many and what options are available to SMEs in SA, the truth is there are literally hundreds of funding products available. Search Google with keywords such as: Access to finance in South Africa and you’ll be pleasantly surprised at the what is actually available.
Don’t be scared to look for support
Success often comes with support. Being an entrepreneur or small business owner can be a very lonely existence. Whether you seek the backing of a Mentor or join a support programme, improving your business skills and having a cheering squad behind you is empowering.
Another form of support can be found in initiatives and competitions geared towards developing and rewarding entrepreneurs. Look out for ones that talk to the genuine needs of an entrepreneurial business – such as financial support backed by business training and support.
The journey for entrepreneurs is really tough, but certainly well worth the effort in the long run.
How Firstwatch can help you!
Firstwatch is currently running the ‘Firstwatch Entrepreneurs Challenge’. This serves as a platform to move business ideas and concepts to the next stage of growth for the 100 applicants selected to join the two-day workshop. The training programme is chock-full with robust, hands-on experiential learning with some of the country’s leading business experts.
At the culmination of the programme, entrepreneurs will be given the opportunity to pitch their business or business idea to a panel of judges – where the top 10 will be selected. All entrepreneurs will be invited to attend the closing ceremony on the 19th May, where the top 10 will pitch to the entire audience and a final panel of celebrity judges and successful entrepreneurs.
The overall winner will walk away with R50 000 support for their existing or start-up business.
The entry closing date is the 31st of March with workshop dates on 27 and 28 April 2019.
For information on the initiative simply call or send a Whatsapp, SMS or “please call me” to 072 391 9937 or e-mail email@example.com.
Digital Transformation Should Be A Priority For Small Businesses In South Africa
With numbers like that, digital transformation is critical for any small business that wishes to find more customers and grow.
When a water pipe bursts in your home one morning, your initial reaction will probably be to grab your smartphone and search Google for a plumber nearby. Perhaps there is one just around the corner, but you wouldn’t know about them if they don’t show up in your search results. This scenario sums up why a good digital presence has become a must for small businesses in South Africa. The internet – and almost any business opportunity – is where the customers are.
According to the 2019 Global Digital Report prepared by We Are Social and Hootsuite, 54% of the South African population are internet users. This means there are 31 million people in South Africa who are searching for products and services online; 29 million of them are active mobile internet users. With numbers like that, digital transformation is critical for any small business that wishes to find more customers and grow.
First step on the road
We believe the journey of digital transformation starts with creating your own online identity. This is creating a place of your own online, starting with a website, and letting people know who you are, what you do, and what you offer. Think of it as your mobile storefront or your online business card. Start small and grow over time: no need to over-engineer or over spend.
Website builders like GoDaddy Website Builder can help you get a professional-looking website up and running in a short amount of time, even if you don’t have a big budget or any technical skills. And it will look amazing on a smartphone, not just yours! Once you’ve created your website, you can start looking at using tools like social media, search engine optimisation, and e-mail marketing to help reach new customers and stay in touch with existing ones.
Thanks to the internet and the digital tools available today, it’s not as hard or as expensive to create and promote your brand as it once was. First, a solid strategy is important, and it should include ways of showing your target audience what makes your brand and products unique.
Here are some other tips about how you can get value from your digital presence:
- Mobile continues to rise: As we’ve mentioned before, more than 90% of internet users in South Africa are mobile. You should focus on improving site speed, navigation structures and readability on mobile devices, and look to optimise your website from the start for the mobile experience.
- Simple design: This is an extension of creating mobile-first experiences, and it’s important that your website looks and works great on all screen sizes. This year, web design will focus on relevant and catchy content as well as design to help ensure you catch your users’ attention.
- Feature “platforms”. What do I mean by platforms? This includes maps, payment solutions, food delivery services, and shared rides fall into this definition. Our friend the plumber might not need these for his website, but a restaurant could truly benefit from adding maps, partnering with a booking or reservation service and even a customer rating solution.
With an increased number of data breaches occurring, protecting your new website and your customers’ data has become even more important for companies of all sizes. Whether or not a website has an SSL Certificate, it can affect your search rankings, so you should ensure your site has the added SSL Certificate protections.
Voice search and chat – are they in your business’s future?
Looking to the future, we can expect to see the digital world evolve at breakneck speed. Two trends to be on the look-out for in the not-too-distant future are voice search and chatbots. Currently, one out of every five internet searches come from voice queries, which means people are speaking their searches into their smart devices.
Therefore, while optimising your website and content for search engines, it will be important to do it for voice searches, keeping in mind the growing use of virtual assistants like Alexa, Siri, Google Assistant and Cortana. We can also expect to see more businesses using chatbots powered by AI on their websites, as well as social media profiles and applications, to provide instant assistance for their customers.
Perhaps your small business is planning to start implementing these tools during the year. Or it could be several years before these features are on your radar. Either way, they highlight some potential ways your evolving digital presence can allow you to find and interact with customers in new powerful ways.
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