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How to Crack Social Entrepreneurship

Ravi Naidoo, founder and managing director of Design Indaba and its founding company, Interactive Africa chats to Entrepreneur about social entrepreneurship and the Win The Right Way campaign.

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Chivas Regal has begun a global search for the most promising social entrepreneurs: Those with businesses or ideas that use enterprise and innovation as a force for good.

Up for grabs is $1 million of financial assistance, global exposure for their company or idea, and support from world-famous business mentors.

To be a social entrepreneur you need to be…

Socially conscious and in touch with what is happening in your society. Social entrepreneurship essentially holds up a mirror to the issues on the ground. In South Africa we are not short of issues.

The brief for social enterprises is written for us. Unfortunately, many people don’t have the capacity to implement. We hold many talk shops – we are not short of think-tanks. We now need do-tanks.

You are the local Chivas Regal’s Win the Right Way ambassador because…

I felt it was a progressive idea from a brand that was not stuck on cheesy pics of me sipping the product. Chivas Regal recognises that the world is open to opportunity and better ways of doing things.

They are encouraging prospective entrepreneurs to step forward, and incentivising them for establishing businesses that have impact. When we launched Design Indaba 20 years ago, we were not familiar with the term ’social enterprise.’

Hopefully this campaign can launch a new generation of value creators – who create value not only for shareholders, but for society too.

To launch a social enterprise takes…

Three essential drivers, to my mind: Innovation – you need a fresh idea, or else you have parity; calculated risk-taking – be aware of downsides too; and pro-activity – speed of action is important. You need to be proactive, always on the run and putting yourself out there.

Things won’t just come to you and you’ll need to put in a lot of work to get people to believe in your project. Innovation is important. Take calculated risks. Don’t just jump in. Do your research, estimate the risk levels, and know what you are getting into.

For your social venture to mature…

You need to be a constant gardener. Don’t be complacent. When we launched Design Indaba we had 200 people attending; now we have 63 000 attendees.

We are constantly adding, refreshing and developing the festival. Every year we introduce a new element to Design Indaba. We now have a music and film festival. The website (designindaba.com) doesn’t just focus on the event but is a 24/7/365 inspiration water fountain for the intellectually curious.

The website is updated throughout the year with information that is useful and informative to everybody in the design industry and beyond. It’s grown from being more than just an annual event to an intellectual resource for designers. Entrepreneurs must embrace the idea that work is never complete, but that it’s always in beta version.

As a potential social entrepreneur, to succeed you need…

Inner drive, durability and resilience.  Its tough to get it right first time. You’ll meet people who don’t believe in your idea. Don’t surrender early. When we first launched Design Indaba, few took us seriously. Design was still thought of as frivolous and frothy – and something you only saw in glossy women’s magazines.

We had to to show design’s potency and primacy in improving the quality of life and in enhancing competitive advantage for business. And this is not a quick fix. It’s not just ’add water,’ instant gratification! It takes time. So commit to investing time too. We had to challenge that mind-set. And keep coming back.

As Interactive Africa we conceived and led the bid to host the 2006 Football World Cup – we failed. That didn’t mean we quit. We tried again and the 2010 World Cup hosted in South Africa was a result of that inner drive and not surrendering too early.

A social entrepreneur’s business plan should include…

  • Rigour. Do your research and have a strategic understanding of the terrain.
  • Go beyond what you know. The plan must be comprehensive and you need to ask yourself the hard questions before your competitors or customers do. Define your concept.  Articulate your mission and your vision.
  • Do a market analysis. Unpack your product or service and the operational plan to support it ( 4Ps essentially). Do a SWOT analysis. Work out the personnel requirements. Develop the financials and understand your funding and cash flow needs. Write an executive summary. This is your elevator pitch.

As a social entrepreneur be prepared to face these stumbling blocks…

No one took us seriously. People didn’t see the impact of design as being an agent of change. At the time everybody was scrambling for a piece of the market share.

We asked the question: Who is growing the market-cake that everyone is scrambling for? Our company was our response to growing the cake. Africa has plenty of resources but we are not leading in the production sector.

For example Ghana grows cocoa beans but doesn’t produce chocolates. We need to understand processes and production. It is gaps like these which Design Indaba aimed to bridge.

A social entrepreneur improves their odds of funding by…

The power of your idea. Also, understand the power of trade exchanges, bartering and value in kind.

Many companies are looking to make a difference – if you have a great idea that is well packaged you will get traction with them. Be creative and collaborative. Great ideas can be bootstrapped.

Advice for social entrepreneurs planning to send their business plans for Win The Right Way…

Start something that’s leveraged off your passion. Find meaning. Design Indaba feels like a calling and not a job. It’s become a theatre to enact our dreams. Create yours.

My proudest moment since launching Design Indaba was handing over keys to ten new homes – to families who had lived in shacks.

The Design Indaba 10X10 Low-Cost Housing Project aimed to create alternative solutions to housing. It was that wholesome moment that made it all worthwhile.

That’s what your business plan should do: Give you purpose beyond profit.

To find out how to enter the competition, visit www.theventure.com

Entrepreneur Magazine is South Africa's top read business publication with the highest readership per month according to AMPS. The title has won seven major publishing excellence awards since it's launch in 2006. Entrepreneur Magazine is the "how-to" handbook for growing companies. Find us on Google+ here.

Entrepreneur Today

The Start-up Hatchery And Greater Tygerberg Partnership Launch Innovative Pitch Competition For Bellville Solutions

Entrants are required to submit their ideas in a 30-second WhatsApp video to 082 936 7544 before 24 May 2018.

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The Greater Tygerberg Partnership (GTP) and start-up incubator The Startup Hatchery are launching a pitching competition to surface innovative ideas that, when implemented, could lead to the improvement of Bellville in Cape Town’s northern suburbs. The winning idea will receive a package of business incubation, mentorship, business development support, marketing and branding collateral, legal and intellectual property advice and other prizes, including R5 000 cash.

Launching on 14 May 2018, Innovate Bellville 2.0 is open to new businesses that have been operating for six months or less, who are developing new innovative ideas that could improve public transport, create jobs, create inclusive public spaces, address homelessness, improve health and wellbeing, manage waste, facilitate mobility, attract and retain investment and regenerate the Bellville urban centre.

Related: 3 Actionable Insights To Make Your Investment Pitch Perfect

Innovate Bellville 2.0 forms part of the GTP’s living lab approach to the regeneration of the Bellville CBD, says Warren Hewitt, CEO of the GTP: “We want Bellville to be a test-bed for new ideas that can help us to build a vibrant, prosperous, inclusive city region. Innovate Bellville 2.0 falls directly into that approach. We’re looking forward to seeing the ideas that emerge, and seeing the winning idea implemented in a part of our city that stands on the edge of an exciting future.”

“Innovation starts anywhere,” says Tania Cunningham, Chief Digital and Marketing Officer for The Startup Hatchery, “but we were very excited at the prospect of focusing on finding innovative ideas that could bring about real change to a defined geographical area. Innovate Bellville 2.0 will offer the winning business a solid start in life, with a chance to see their idea become a reality in Bellville.”

Entrants are required to submit their ideas in a 30-second WhatsApp video to 082 936 7544 before 24 May 2018. Twenty semi-finalists will be selected from the WhatsApp pitches, who will each receive training and a pitch deck. From that group, a group of eight finalists will then be selected and invited to pitch their ideas to judges during a pitch event on 7 June.

For more information, contact pitchtank@thestartuphatchery.co.za

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Silulo Business Incubation Is Changing The Future Of Entrepreneurs

Silulo Business Incubation is a unique incubation aimed at empowering and assisting upcoming entrepreneurs.

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Silulo Business Incubation

Launched in April 2018, the Silulo Business Incubation is a unique incubation aimed at empowering and assisting upcoming entrepreneurs to grow not only their businesses but also their confidence in the business space. The Incubation offers office space, boardrooms, training and conference rooms as well as eighteen shared office space for entrepreneurs in and around Cape Town.

Founder and Director, Mr Luvuyo Rani says: “We have always had a vision for this type of centre – a one-stop-shop where all entrepreneurial needs are catered for but our problem was always funding. With hard-work and dedication, we were able to make our vision a reality, which is exactly what we want to teach and instil for our entrepreneurs.”

The incubation will also offer networking sessions for aspiring entrepreneurs twice a month for two hours. This idea is to offer business insights as well as networking opportunities for entrepreneurs in and around Cape Town. Entrepreneurs will have the option to become members of the SBI Network where they are able to attend networking sessions of their choice. All networking sessions will cover different topics and training manuals will be offered after each session.

Related: Silulo Ulutho Technologies: Luvuyo Rani

Rani continues:

“The main challenge when it comes to this type of business is infrastructure and funding. Silulo is a pioneer and it can go anywhere, there are no boundaries in business. This is a flagship store. We want to replicate this in every province. Silulo’s success lies in partnerships and our business has a passion for empowering.”

Rani, a former teacher, together with his brother Lonwabo Rani started selling computers from the boot of a car more than ten years ago. Silulo Technologies now has 42 branches in three provinces: the Western Cape, Eastern Cape and Kwa-Zulu Natal and 22 franchise stores, some of which are owned by former Silulo employees.

Director and Co-founder, Lonwabo Rani says: “My brother always tells us to think about the bigger picture. It was that bigger picture that kept us going. Back in 2006, what you see today is exactly how it was when we envisioned it.”

About Silulo:

In 2017 Silulo reached a total of 35 000 students trained since inception. It trained 65 students through MIC SETA in both the Eastern and Western Cape.

Related: 10 Young Entrepreneurs Under 30 Share Their Start-Up Secrets

Rani and his two directors remodelled the business in 2017 by offering a walk in cellphone repair service (including the service of leading brands such as Apple, Samsung and Huawei) at one of the Silulo branches in Khayelitsha.

Rani, who was part of the Team South Africa to attend the World Economic Forum in Davos Switzerland in 2018, has received numerous accolades for his social impact business.

He was also awarded a Schwab Foundation Social Entrepreneur of the Year award in 2016 among his many accolades.

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Entrepreneur Today

DJ Sbu Opens Academy To Develop Hustlers

DJ Sbu also known as Sbusiso Leope has partnered with the 3Sixty Financial Services Group (360 FSG) to positively impact thousands of young lives and families in South Africa with his own school, a learning academy. Aptly titled The Hustlers Academy.

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DJ Sbu also known as Sbusiso Leope has partnered with the 3Sixty Financial Services Group (360 FSG) to positively impact thousands of young lives and families in South Africa with his own school, a learning academy. Aptly titled The Hustlers Academy. Leope intends to develop the minds and the ability of thousands of young hustlers in the country and change lives.

The Hustlers Academy is an independent privately funded economic empowerment project spearheaded by Leope to address the overwhelming lack of jobs and incumbent graduates into the system on an annual basis. The 360 FSG is a well-established financial services company with a disruptive strategy that offers clients more benefits for their rand. The partnership represents a meeting of the minds and the hearts for the development of opportunities for young South Africans.

“We will train and educate young hustlers to either be entrepreneurs or corporate hustlers. Our training programme and academy curriculum will produce the best sales force this country has seen and develop the minds of Hustlers to understand how the world works and how to stand out. In partnership with 360 FSG we will develop entrepreneurs who start businesses and employ teams of hustlers within an 18-month period. ‘The Hustlers Academy’ will take in Hustlers for training nationally in multiple provinces providing a practical and theoretical intervention in the lives of those who are skilled and restless.” Said Leope.

Group CEO and Chairman of 360 FSG, Mr. Khandani Msibi is confident that ‘The Hustlers Academy’ will play a game-changing role in developing and changing the way corporates are structured in providing a ceiling for employees as far as earnings are concerned.

Related: 3 Start-up Funding Tips To Help Launch Your Company

“Our approach to empowerment is based on sustainability for the Hustlers who make it through the academy. We will develop people mentally as well as financially and make a serious change in their socio economic position. DJ Sbu has the potential to influence a generation and he shows this on a daily basis with his determination to succeed. We are matching his determination and passion for economic empowerment with our backing of the ‘The Hustlers Academy’project. We look forward to changing thousands of lives with a long term impact.” Said Mr. Msibi

‘The Hustlers Academy’ is active and running a pilot group of Hustlers through its programme in Johannesburg. The academy welcomes registrations on its webapp www.hustlersacademy.co.za. Starting from 1st June 2018 The Hustlers Academy will be taking in 50 – 100 hustlers per month.

Leope goes on to say. “In 2013 we started an educational company called Leadership 2020 which was designed to develop Africa’s richest asset – its people. I’m excited that we are able to realise our vision before the year 2020 with the launch of this initiative. ‘The Hustlers Academy’ will grow to add multiple courses, mentorship, and accreditations and even lead people to formal education if they so wish. This academy will make a tangible socio – economic difference in young South African lives. ‘The Hustlers Academy’ has no registration fees and requires no learning fees. It requires you, your time, your commitment and there’s #NOVILAPHING  – Lazy people will not make it.”

Registrations are online at: www.hustlersacademy.co.za

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