Connect with us

Entrepreneur Today

How to Crack Social Entrepreneurship

Ravi Naidoo, founder and managing director of Design Indaba and its founding company, Interactive Africa chats to Entrepreneur about social entrepreneurship and the Win The Right Way campaign.

Entrepreneur

Published

on

Ravi-Naidoo

Chivas Regal has begun a global search for the most promising social entrepreneurs: Those with businesses or ideas that use enterprise and innovation as a force for good.

Up for grabs is $1 million of financial assistance, global exposure for their company or idea, and support from world-famous business mentors.

To be a social entrepreneur you need to be…

Socially conscious and in touch with what is happening in your society. Social entrepreneurship essentially holds up a mirror to the issues on the ground. In South Africa we are not short of issues.

The brief for social enterprises is written for us. Unfortunately, many people don’t have the capacity to implement. We hold many talk shops – we are not short of think-tanks. We now need do-tanks.

You are the local Chivas Regal’s Win the Right Way ambassador because…

I felt it was a progressive idea from a brand that was not stuck on cheesy pics of me sipping the product. Chivas Regal recognises that the world is open to opportunity and better ways of doing things.

They are encouraging prospective entrepreneurs to step forward, and incentivising them for establishing businesses that have impact. When we launched Design Indaba 20 years ago, we were not familiar with the term ’social enterprise.’

Hopefully this campaign can launch a new generation of value creators – who create value not only for shareholders, but for society too.

To launch a social enterprise takes…

Three essential drivers, to my mind: Innovation – you need a fresh idea, or else you have parity; calculated risk-taking – be aware of downsides too; and pro-activity – speed of action is important. You need to be proactive, always on the run and putting yourself out there.

Things won’t just come to you and you’ll need to put in a lot of work to get people to believe in your project. Innovation is important. Take calculated risks. Don’t just jump in. Do your research, estimate the risk levels, and know what you are getting into.

For your social venture to mature…

You need to be a constant gardener. Don’t be complacent. When we launched Design Indaba we had 200 people attending; now we have 63 000 attendees.

We are constantly adding, refreshing and developing the festival. Every year we introduce a new element to Design Indaba. We now have a music and film festival. The website (designindaba.com) doesn’t just focus on the event but is a 24/7/365 inspiration water fountain for the intellectually curious.

The website is updated throughout the year with information that is useful and informative to everybody in the design industry and beyond. It’s grown from being more than just an annual event to an intellectual resource for designers. Entrepreneurs must embrace the idea that work is never complete, but that it’s always in beta version.

As a potential social entrepreneur, to succeed you need…

Inner drive, durability and resilience.  Its tough to get it right first time. You’ll meet people who don’t believe in your idea. Don’t surrender early. When we first launched Design Indaba, few took us seriously. Design was still thought of as frivolous and frothy – and something you only saw in glossy women’s magazines.

We had to to show design’s potency and primacy in improving the quality of life and in enhancing competitive advantage for business. And this is not a quick fix. It’s not just ’add water,’ instant gratification! It takes time. So commit to investing time too. We had to challenge that mind-set. And keep coming back.

As Interactive Africa we conceived and led the bid to host the 2006 Football World Cup – we failed. That didn’t mean we quit. We tried again and the 2010 World Cup hosted in South Africa was a result of that inner drive and not surrendering too early.

A social entrepreneur’s business plan should include…

  • Rigour. Do your research and have a strategic understanding of the terrain.
  • Go beyond what you know. The plan must be comprehensive and you need to ask yourself the hard questions before your competitors or customers do. Define your concept.  Articulate your mission and your vision.
  • Do a market analysis. Unpack your product or service and the operational plan to support it ( 4Ps essentially). Do a SWOT analysis. Work out the personnel requirements. Develop the financials and understand your funding and cash flow needs. Write an executive summary. This is your elevator pitch.

As a social entrepreneur be prepared to face these stumbling blocks…

No one took us seriously. People didn’t see the impact of design as being an agent of change. At the time everybody was scrambling for a piece of the market share.

We asked the question: Who is growing the market-cake that everyone is scrambling for? Our company was our response to growing the cake. Africa has plenty of resources but we are not leading in the production sector.

For example Ghana grows cocoa beans but doesn’t produce chocolates. We need to understand processes and production. It is gaps like these which Design Indaba aimed to bridge.

A social entrepreneur improves their odds of funding by…

The power of your idea. Also, understand the power of trade exchanges, bartering and value in kind.

Many companies are looking to make a difference – if you have a great idea that is well packaged you will get traction with them. Be creative and collaborative. Great ideas can be bootstrapped.

Advice for social entrepreneurs planning to send their business plans for Win The Right Way…

Start something that’s leveraged off your passion. Find meaning. Design Indaba feels like a calling and not a job. It’s become a theatre to enact our dreams. Create yours.

My proudest moment since launching Design Indaba was handing over keys to ten new homes – to families who had lived in shacks.

The Design Indaba 10X10 Low-Cost Housing Project aimed to create alternative solutions to housing. It was that wholesome moment that made it all worthwhile.

That’s what your business plan should do: Give you purpose beyond profit.

To find out how to enter the competition, visit www.theventure.com

Entrepreneur Magazine is South Africa's top read business publication with the highest readership per month according to AMPS. The title has won seven major publishing excellence awards since it's launch in 2006. Entrepreneur Magazine is the "how-to" handbook for growing companies. Find us on Google+ here.

Advertisement
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Entrepreneur Today

Inspiring A New Generation Of Learning – Education As A Basic Human Right

Access to education isn’t a privilege, it’s a basic human right – Mzwandile inspires a new generation of learners.

Entrepreneur

Published

on

mzwandile-harmans

Raised by his aunt and uncle after his parents passed away at a young age, Mzwandile Harmans attended a poor school in Cala, the heart of the rural Eastern Cape.  It was his matric year; but with limited resources at Masikhuthale Public Secondary school, the pass rate was low and the learning environment less than ideal for conscientious learners.

Then one day a teacher came round to talk about Engen’s Maths and Science Schools (EMSS) programme, and everything changed for this talented young man who was determined to realise his full potential.

“We were given a chance to take a test to qualify for the EMSS Cala programme. The programme offered supplementary classes in maths, science and English, which ran every Saturday morning, but was 25 kilometres away,” remembers Mzwandile. “Fortunately, I took it seriously and I got in.”

Making the long round trip every weekend to attend the programme saw a steady improvement in Mzwandile’s  maths, chemistry, and physics marks, so much so that he was awarded a full Engen scholarship to study Chemical Engineering at the Cape Peninsula University of Technology (CPUT).

Mzwandile later impressed with his tertiary studies and after two-years was offered a one-year internship at the Engen Refinery in Durban, which he passed with distinction. On graduating from CPUT, he landed a two-year employment contract with Engen, as part of the company’s graduate development programme.

Today, Mzwandile is permanently employed as an Environmental Technician at the Engen Refinery.  “I am so grateful to Engen for all of this,” says Mzwandile. “I never thought it could happen to me.”

Engen’s Head of Transformation and Stakeholder Engagement, Unathi Magida says access to education is a fundamental human right.  “This resonates particularly with Engen as a company, as we believe in the value of education and know how important it is to ensure that young people have the opportunity to realise their full potential.”

Chwayita Mareka, Engen’s Head of Human Resources, says the company’s investment in young talent has focused on the Maths and Science Saturday Schools because they understand the bigger country agenda.

“As Engen, we try and play our part in helping to develop South African’s talent pool, as there is a scarcity of Science, Maths and Engineering skills. We offer bursaries for students to go to universities in these fields and we look after them, especially if they are from disadvantaged communities,” says Mareka.

“Later, they come into Engen as graduate trainees as part of our graduate development programme wherein we assign them a mentor that exposes them to the real business,” she adds.

Mzwandile’s journey is just one of many inspirational Engen stories that will be shared as part of a new TV series that aims to create a positive narrative around South Africa’s success stories.  The SA INC. TV series which launches on 7 April is a partnership between Business Leadership South Africa (BLSA), Brand South Africa and producers, Regency Global.

“At Engen, we strongly believe that a country which is educated is a country that will prosper. We are pleased to play a part in helping to develop South Africa talent, especially our young learners based in rural areas,” says Magida

To watch Mzwandile’s story please visit the website: https://regency.global/engen/ and the following hashtags: #JourneyWithEngen #BusinessBelieves #SAINC #humanrightsday #awesomesouthafrica #sustainability #livesouthafrica #weheartsa.

Continue Reading

Entrepreneur Today

How SMEs Can Stand Out From The Crowd

A recently released SME Landscape Report: An Assessment of South Africa’s SME Landscape: Challenges, Opportunities, Risks & Next Steps’ 2018/2019, revealed that 40 percent of small and medium enterprises (SMEs) find that the industry that they operate in is extremely competitive. It also states that considering the low growth environment, this is likely to continue further into the future.

Entrepreneur

Published

on

small-business

To assist struggling entrepreneurs, Byron Jeacocks, Regional General Manager at Business Partners Limited (BUSINESS/PARTNERS), says that it is imperative for SME owners who find themselves in this predicament to determine and implement tactics to remain competitive in saturated industries. “A good example of how to do this, is Business Partners Limited’s client, Prashun Sharma, owner-manager of glass and aluminium company, Aluminium Doctor, who was faced with an overtraded industry teeming with informal operators when he started his business seven years ago.”

“This was because the glass and aluminium industry suffered a contraction following the Soccer World Cup construction boom in 2010, and as a result, many tradespeople were retrenched and subsequently started up their own informal glass and aluminium installation operations to make ends meet,” Jeacocks adds.

Explaining how he ensured a competitive edge in his business, Sharma, who was also retrenched from his senior management position at a large aluminium company, says that when he started his company he decided to make it formal, compliant and professional. “I wanted to incorporate my corporate and managerial experience to differentiate my business, and to elevate this, I enrolled in a business management degree.”

“My degree covered everything from strategic management, supply management, first-line management to directorship and it touched on everything from listing on the stock exchange down to conflict management and change management. This really prepared me for business and I believe it was a key ingredient to my business’s success,” he points out.

However, Sharma says that when starting their businesses in a saturated industry, entrepreneurs should not feel despondent if the process is slow at the beginning. “At first in my journey, there seemed to be no difference between Aluminium Doctor and the rest of the informal businesses in the industry, but I continued to lay a formal foundation, whilst consulting with my lawyer and accountant to make sure these foundations were sound. I also started to develop professionally made marketing material, a website, formal email addresses and a fixed phone line.”

Aluminium Doctor’s breakthrough came a year and a half into the business, when it won a substantial contract with the building of the Durban ice rink, says Sharma. “This is when I knew that it was time to formalise my business premises and I found a 1000 square metre factory in Brairdene, Durban.”

However, in order to purchase the building, I needed to obtain funding and I believed that it was clear from the financials that the company could afford to buy the building, but the banks were not sure whether our fast growth was sustainable. “I was then introduced to Business Partners Limited which considers finance applications based on the potential of the business, and also on the capabilities of the entrepreneur rather than just on the balance sheet and age of the business.”

Commenting on this, Jeacocks says that Sharma’s management style and his commitment to furthering himself as an entrepreneur by studying business management was also a contributing factor to the approval of his business’s property finance loan,” comments Jeacocks.

“Today, seven years since he started, Sharma’s careful attention to his business’s formal foundations is still paying off. Just in the last twelve months, in an extremely challenging economy, Aluminium Doctor grew by 35 percent, and the business now has a presence in KwaZulu Natal, the Eastern Cape and Gauteng where it will soon establish a permanent sales office in an expansion that is only possible for a formal, well run organisation,” Jeacocks concludes.

Continue Reading

Entrepreneur Today

Celebrating The Best Of The Best In Black Business

The 2019 Black Business Quarterly (BBQ) Awards, held at Emperor’s Palace on Friday, 15 March 2019, celebrated the champions of transformation of the South African economy.

Entrepreneur

Published

on

comair-outstanding-woman-in-business_dr-judy-dlamini_

Established in 2002, the BBQ Awards 2019 honoured the best of the best in black business. South Africa’s top black business owners and rising stars arrived to the red carpet for a night full of glitz and glamour. Celebrity TV presenter, socialite, radio personality and Idols SA judge Somizi Mhlongo led the festivities as the evening’s programme director. He was joined on stage by A-list celebrities and prominent politicians.

Jeff Radebe, Minister of the Department of Energy, celebrated 25 years of South Africa’s democracy in his opening keynote address and emphasised the importance of transformation.

“Transformation is well recognised as a change management strategy, which aligns people, which aligns processes and technology initiatives, irrespective of the industry you come from, in order to survive and evolve in this business environment. Changing the structure of the South African economy will result in it being more inclusive, more sustainable… with opportunities for all, integrated value chains, and less barriers to entry. In South Africa, the transformation agenda is very critical in all our endeavours and all our decisions.”

Radebe congratulated the winners of the 15 transformation categories on this recognition of their inspiring dedication:

  • Platinum Award: Dr Nobuhle Judy Dlamini, founding chairman of Mbekani Group, is an entrepreneur, author, and philanthropist. Her passion for creating and adding value to society and humanity provided her with the overall platinum award for the evening, as well as the Comair Outstanding Woman of the Year Award.
  • Hennessy XO Businessman of the Year Award: Sthembiso Elton Nkomo, CEO of Abalandi Risk Management, was recognised as a professionally qualified, dedicated, and respected professional in the forensic investigation and security services environment.
  • The Innovation Hub New and Innovative Business Award: AET Africa, a manufacturer and supplier of energy efficient and clean technology products, developed various products targeting the commercial and residential sectors.
  • Emperors Palace Community Builder of the Year Award: Emmanel Bonoko, Founder of EBonoko Holdings and a social entrepreneur. He founded EBonoko at the age of 21 with the aim of serving others and fostering leadership, youth empowerment, and entrepreneurship.
  • Dormehl Phalane Property Group Transformation Champion of the Year Award: ICT-Works, an organisation that provides innovative technology solutions. At its core it also enhances the lives of millions of people.
  • Best Employer of the Year Award: Maredi Technologies CC, an 100% black owned ICT infrastructure solutions provider for the private and public sector.
  • Trade & Investment KZN Young Business Achiever Award: Pravashen Naidoo, Founder and CEO of e-Waste Africa, established Africa’s first light bulb recycling business at the age of 30.
  • Bentley South Africa Public Sector Visionary Award: Dr Ayanda Vilakazi, CEO of Lama Marketing and Advertising (Pty) Ltd. He published numerous articles on how to improve services and operations in South Africa. As a seasoned Executive he has expertise in corporate governance, financial management and budgeting, enterprise risk management and strategic development.
  • BET New Entrepreneur Award: Ms Thobile Nyawo, Director of Nyawo Civil construction. The 19-year-old construction entrepreneur founded her company in 2015 with no start-up capital.
  • CSI Ubuntu Award: Vukani-Ubuntu Community Development Projects, a non-profit organisation that is the largest mineral-beneficiation organisation in the jewellery sector in South Africa and a network off grassroots development projects across the country.
  • NHBRC Iqhawe Mentorship Award: Musa Zulu, Creative Director of Valhalla Arts, as well as published author, international artist, celebrated motivational speaker, and prominent disability activist in South Africa.
  • NYDA Outstanding Young Entrepreneur of the Year Award: Muhammad Simjee, Founder and CEO of A2D24 with a passion for building gadgets and writing software.
  • Nedbank Group Individual Transformation in Leadership Award: Karen Rademeyer, Fundraiser and Communications Manager at Go for Gold, having worked in the non-profit sector for 17 years She is passionate about education: Go for Gold as a dynamic Education-to-Employment programme that recruits school students from some of South Africa’s poorest communities and transforms them into technically qualified graduates.
  • LTE Holdings Best Established Black Business Award: Thata uBeke Manufacturing (Pty) Ltd, which offers turnkey solutions by designing, developing, manufacturing and assembling electronic and electro mechanical components for a variety of applications including aerospace, telecommunications, mining, commercial, and military specifications.

The BBQ Awards continue to be South Africa’s most prestigious transformation awards. For more information on the 2019 BBQ Awards, visit http://www.bbqawards.co.za/ or follow them on Facebook (@BBQAwards) and Twitter (@BBQ_Awards).

Continue Reading
Advertisement

SPOTLIGHT

Advertisement

Recent Posts

Follow Us

Entrepreneur-Newsletters
*
We respect your privacy. 
* indicates required.
Advertisement

Trending