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Power Players: Dynamic Women Building Business In SA

Whether it’s out of necessity or just because women’s time has come, women entrepreneurs are driving a change in the face of small business in SA and across the continent.

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Dynamic Women Building Business In SA
 Dynamic Women Building Business In SA

This is according to dynamic South African women who now run their own successful businesses and will be speaking Small Business Expo and #BuyaBusiness Expo in Johannesburg this month, where the Standard Bank Women in Business Workshop will be staged.

While the 2014 SME Survey by World Wide Worx found that just 8% of South African SMEs are female-owned businesses, a recent Seed Academy Real State of Entrepreneurship in South Africa 2017 survey said the gap between male and female entrepreneurs was starting to narrow as women represented 47% of entrepreneurs surveyed.

With informal businesses thought to account for a large number of the SMEs owned by women, the actual number of women-owned businesses in South Africa is difficult to determine. But leading women entrepreneurs believe the number of women launching their own businesses is rising fast.

Shirley Anthony, speaker, author and Marketing Consultant at Marketing Breakthroughs, has owned her own business for 23 years. Among her many achievements, she has carried out over 100 projects in 25 different sectors, designing a marketing formula soon to be launched online and releasing her practical marketing guide for entrepreneurs as a free download at www.marbreak.com.

She believes the ‘glass ceiling’ that held women back in the past is disappearing. “Within major corporates, gender mainstreaming is starting to take place but the upper echelon is still male dominated; so we find that women who are serious about business tend to start their own,” she says. For many women, family responsibilities are a major consideration, so the flexibility offered by owning a business is also a compelling reason for them to take the plunge, says Anthony.

Kathryn Main, CEO of Main Multimedia and Money Savvy Kids, believes women entrepreneurship is a hot topic across Africa: “Women are starting to take the reins in entrepreneurship. It’s a movement that is gaining momentum, possibly because we’re often forced to start our own businesses.”

Main, who launched her first business in 2010, did so for the flexibility it gave her to spend time with her children. “I may get up at four in the morning and work over weekends, but I make my own hours and I enjoy that flexibility.”

Her businesses may be very successful now, but Main says she once suffered from the same lack of confidence many other women still experience.

“For many women, fear of failure gets in the way. We’re always self-flagellating – we seem to have been conditioned to believe we don’t have the capacity to own our own businesses.  We have to learn to have faith in ourselves,” she says.

Up against the patriarchy

Dynamic and successful entrepreneur Marang Marekimane, founder of Business Process Mechanics, believes women still face challenges in business: “We are still a patriarchal society as a whole, particularly in rural areas. There are some instances where men will still see me as the ‘pretty face’ in the room and not as the brain in the room. But I’m comfortable in my experience and credentials, and I’m very unapologetic about who I am, so there’s little that can be done to deter me in business,” she says.

In addition to running her own successful business, Marekimane also offers consulting to business accelerator programmes. “I deal with a lot of women in business, and I have noticed younger entrepreneurs are coming into the market with a lot of fire; with their sense of self intact, and probably more willing to take risks than women who are older. But she believes that no matter what their age, any time is a good time for a woman to start a business.”

“>There are highs and lows in business ownership, she concedes, but nonetheless she would not want to go back to working for a large corporate. “I like to say I am unemployable now – my mindset is very different from what it was when I was an employee. Now, I have found my internal drivers and the work I do validates me. I get to change lives, and this keeps me motivated,” she says.

Starting successfully

“>Getting started in business demands careful planning and preparation, they say.

Anthony notes that early corporate experience is an excellent base on which to build your own business. “I learnt my own marketing skills within major FMCG firms before launching my own business,” she says. With a solid background in the industry and a personal dedication to ‘doing the homework’ before meeting with clients, Anthony says she has never encountered business challenges that arose as a result of her being a woman.

Marekimane also believes her early start in a corporate environment helped her build the skills she now uses as a business owner. In addition, it was crucial for her to discover what motivated her, to help her decide to make the leap to business ownership.

Main says whether you’re driven to launch a new business because of circumstances or opportunity, it’s important to plan thoroughly.

“I planned and prepared for two years before actually leaving my full-time job and going on my own,” she says. She also recommends having 3 to 6 months’ salary saved, to cover costs while the business is finding its feet.

“My personal business ‘power secrets’ are networking and ongoing learning,” she says.

“I go to all the business events and accelerator programmes I can, and I am continually educating myself. Events such as the Small Business Expo, with networking opportunities and free workshops are a must for business owners, because you have to stay on top of trends and network every chance you get.”

“Passion sells and runs your business,” adds entrepreneur and MD of Reed Exhibitions Carol Weaving. “We’ve seen this time and again among the thousands of businesses that have participated in exhibition and its workshops over the years.”

The Small Business Expo and co-located #BuyaBusiness Expo will be held at the Ticketpro Dome in Northriding from 31 August to 2 September, when up to 10,000 entrepreneurs will network and learn from business experts in 90 presentations over three days.

The event, the premier hub for small business development presented by Reed Exhibitions in partnership with Eskom, showcasing 190 small businesses, business opportunities and service providers, as well as training and insight for South Africa’s small businesses and would-be entrepreneurs.


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Be 1 Of 3 High Growth Scale Ups Sponsored By FNB & Vumela To Participate For FREE In 10X Accelerator Program (Value Of R650 000)

FNB and Vumela are sponsoring 3 high growth Scale Ups on the 10X Accelerator Program, kicking off in February 2018.

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The 10X Program has received amazing reviews and huge interest, because of its unique approach:

  • Focused on businesses that are Scaling Up (past the start-up / typical Accelerator phase)
  • Business Scale Up focus, not capital raising / exit focused
  • Broad company-building focus, not a narrow technology commercialisation focus
  • Addressing the gnarly and complex issues that come with growth, like hiring, firing, performance managing, management systems, Boards, etc
  • 18 months of intensive, hands on support
  • Working with seasoned Scale Up leaders

Here’s what delegates are saying:

“We’ve grown really fast, but without the 10X Program we probably wouldn’t exist anymore because things were starting to break… It’s a game changer… Unlike most other workshops like this I have experienced, 10X-e combines theoretical concepts with real world applications so that I can make immediate changes to my business. The tools are easy to execute throughout my organisation and get the needed buy in from my management team. We now have every staff member fully aligned to the company’s strategy… we’re now scaling much faster and with less resources than we would have normally required without the 10x process…. – James Wilkinson, Founder, Sonic Telecoms

Related: Expansion Funding Options For Your Growing Business

“Within 1 month I doubled sales revenue, because it became so clear I had 2 people in the wrong roles. We swapped their roles and doubled revenue immediately.” – Richard Rayne, Founder, iLearn 

“I used to feel like I was sprinting up a sand-dune. If I stopped sprinting for a moment, the business would slide downhill. But since the program, we have much more momentum and its not all up to me because the entire team is pulling together in the same direction. Things won’t grind to a halt if I am away for 2 weeks” – Andrew Cook, Founder, Smoke Customer Intelligence

‘The [10X Strategy Workshop] process gave us the framework to focus and say no to distractions … [key] part of our journey to drive relentless focus. The Workshop catalysed us working on our business and not just in it… [and] supported a period of advancement… and scale’. – Brad McGrath, co-Founder, Zoona

‘The upfront Path To Scale Boot Camp… got us all thinking the same way and on the same page about how to Scale. It is something we have carried with us and that has guided us ever since.’. – Aisha Pandor, co-Founder, SweepSouth

The Program is worth R650k. FNB & Vumela are sponsoring 3 qualifying Companies.  Seats will be awarded to businesses with the greatest Scale Up potential.

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R33 Million Boost For Job Creation And Innovation In SA

The Craft + Design Institute (CDI) has launched R33 Million in funding to boost SME growth, job creation and innovation.

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The CDI has raised the R33m to establish three funds – a Growth Fund, an Innovation Fund and a Loan Book – these funds will be managed by its investment arm, CDI Capital.

The funding will be for developing 60 growth oriented SME’s and 20 innovative technological solutions – and to create 600 permanent jobs in the process over three years.

This funding has been enabled by the National Treasury’s Jobs Fund through the Government Technical Advisory Centre (GTAC), the Technology Innovation Agency (TIA), and the Western Cape Department of Economic Development and Tourism (DEDAT).

CDI Capital was specifically incorporated as a CDI subsidiary in 2016 to catalyse funding for SMEs. A level 1 B-BBEE company, it aims to combine government grants with corporate Enterprise Development spend and private funds to de-risk investments in SME’s to stimulate growth and returns.

Related: 3 Things You Must Have In Place To Get That Start-up Bank Finance

The Growth Fund is open to businesses with turnover or assets of more than R1m with the ability to create permanent jobs. Applications open on the 27th of November and close on the 31st of December 2017. For specific criteria and more information on the grant please visit www.cdicapital.co.za/GrowthFund

The Design Innovation Seed Fund (DISF) is open to inventors who believe they have protectable innovative technological solutions that could impact on specific sectors and could create permanent jobs. This is the third round of this fund. Applications open on the 27th of November and close on the 31st of December 2017. For specific criteria and more information on the grant please visit www.cdicapital.co.za/DISF

In addition to the grant funding products, CDI Capital will also launch a R3.5m working capital and term loan facility at reduced rates for the duration of the three-year project to provide access to cash flow during the growth stage of these, and other qualifying SME’s.

 

The CDI has 16 years of experience in SME development and started supporting development in the craft and design sectors nationally in 2015. Signaling this change, the organisation changed its name in September from the Cape Craft + Design Institute to The Craft + Design Institute.

According to Erica Elk, Executive Director of the CDI, it was a landmark moment in the organisation’s history.

“Over the past few years our team has successfully taken our services across the country – we have conducted a business and product development workshop series in every single province and received incredibly positive feedback. The message clearly is ‘more please’.”

Elk said that there is a consensus in South Africa today that SMEs hold the solution to our intractable problems of a sluggish economy and high unemployment rates.

“In most countries, SMEs play a vital role as drivers of economic growth, innovation and job creation, but, in South Africa, this value is yet to be properly realised. To achieve this, the challenges experienced by SMEs need to be addressed. Namely access to markets, finance and credit, infrastructure, resources for R&D, and access to adequately skilled and work ready labour.”

She added that the CDI, through its specialised investment arm CDI Capital, is gearing up to provide solutions to some of these challenges, particularly in the craft and design sector and related sectors where design and innovation can catalyse growth.

“Our first Jobs Fund project, completed successfully in December 2015, had 45 participating companies creating 464 jobs off an investment of R14.5m. This was 105% of the target of jobs to be created. Participating SMEs grew their combined annual revenue by 73% over three years – from R60m to R104m. Funds were used to improve their products, processes and competitiveness through the acquisition of new machinery or specialist staff, and to expand local and international market reach.”

“We also completed a first round of DISF grants in 2016, and are currently working with seven innovative SMEs in round two – round one attracted private funding of over R10m in equity funding into some of the high-potential innovators. The DISF gives innovators and entrepreneurs in the Western Cape an opportunity to get the finance and support needed to get their ideas to the next stages.”

“We have put a significant amount of work into developing these offerings, not only ensuring good governance and appropriate monitoring and evaluation measures, but realising real and sustainable impact with the businesses we support. We are excited to have raised R33m to launch this new funding for SMEs, and we thank our funders and supporters – we look forward to making meaningful investments.”

Related: 6 Great Tips For A Successful Shark Tank Pitch

“Now – having led the way with investment from the public sector – we would like to partner with the private sector to support and strengthen this initiative. We believe this project – which aims to catalyse innovation, support growth orientated SME’s and create 600 jobs – would be an ideal Enterprise Development spend opportunity. CDI would gladly partner with corporate growth orientated accelerators and mentorship programmes to further strengthen the support offered to the participating SMEs.”

 

Najwah Allie-Edries, Deputy Director General: Employment Facilitation within the Jobs Fund:

“The Jobs Fund supports this initiative in recognition of the critical role that SMEs play in creating a more inclusive economy and job creation and also because it will contribute toward CDI becoming a more self-sustaining entity. The aim of this initiative is to provide appropriate financing options to SMEs in the craft and design sector in order to catalyse sustainable growth which will result in attracting further investment into a sector that has often been neglected. The introduction of a revolving loan facility will not only ensure that over time more SMEs can benefit from access to finance, the enhanced revenue streams will also contribute to the CDI’s goal of becoming a sustainable entity in its own right.”

Mr Vusi Skosana, Head: Technology Stations & IATs (TSP) at TIA, said that the Technology Innovation Agency (TIA), an agency of the Department of Science and Technology, was established with an objective to support the State in stimulating and intensifying technological innovation in order to improve economic growth and the quality of life of all South Africans by developing and exploiting technological innovations.

Solly Fourie, Head of Department, Department of Economic Development and Tourism, Western Cape Government:

“We know that there is a strong need to develop and improve the socio-economic conditions of the citizens in our region. To this end, the creation of a healthy and vibrant regional innovation system can be a catalytic driver of sustainable economic growth and development. But neither DEDAT, nor the WCG, are able to tackle this alone. The partnerships created through the Seed Fund and Jobs Fund; and initiatives like it, go a long way to creating an enabling regional innovation system in which we collectively draw on the Quad helix’s expertise and resources; promote local industry and attract and grow innovative businesses. By doing this, we are crafting the best possible conditions for businesses to develop in this region.”

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Start-ups Require A Strong Legal Foundation Webber Wentzel Ignite

Entrepreneurs, start-ups and scale-ups are a lifeline to South Africa’s economy.

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Entrepreneurs, start-ups and scale-ups are a lifeline to South Africa’s economy.  It is however a harsh environment and many entrepreneurs find themselves in a situation where they are wearing many hats and navigating potential pitfalls without the knowledge that many professionals have from years of experience.

This is especially true from a legal point of view where entrepreneurs are faced with real world regulatory challenges that could have far-reaching consequences on their fledgling business, such as financial regulatory, tax, exchange control and intellectual property.

A common example is that start-ups often forget to secure the rights and licenses they need to operate. For example, would you invest or partner with a company that:

  • doesn’t have a legal right to use their brand
  • doesn’t have proprietary technology; and/or
  • is reliant on a third party agreement that doesn’t permit commercial use?

Related: How To Raise Working Capital Finance

These avoidable shortcomings often result in failures at critical junctures. The specialist legal services needed to avoid these problems are typically not easily accessible to start-ups.

With this in mind, Webber Wentzel has launched a project called ‘Webber Wentzel Ignite’ – a legal incubation programme that will provide selected entrepreneurs and innovators from any sector with:

  • tailored legal services valued at up to ZAR 100,000;
  • bespoke mentoring and training support – focused on legal knowledge and developing key legal skills relevant to start-up businesses; and
  • targeted networking and profile-raising opportunities.

Video about Ignite

Webber Wentzel is not asking for equity or exclusivity; only an opportunity to connect and make a difference as a trusted advisor over the long-term. It is a wonderful opportunity that will set the selected entrepreneurs apart in the marketplace. Applications close on 15 January 2018

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