The Shell #Makethefuture campaign is highlighting the need for greater global collaboration to create more and cleaner energy solutions, by helping to bring to life innovations from six smart energy start-ups.
Technologies from the bright energy businesses will be showcased in Rio de Janeiro’s Santa Marta community this month, before they are installed in communities that require urgent access to cleaner energy.
The entrepreneurs’ innovations are being brought together in Santa Marta as it is benefitting from an installation by Insolar, a solar energy start-up that is one of the featured entrepreneurs being supported by Shell.
Insolar is fitting photovoltaic panels to some of Santa Marta’s most widely used community centres, including a samba school and crèche, which are central to the life of the community’s 8,000 residents.
Young Brazilian entrepreneur Henrique Drumond who founded Insolar sees the project as a significant step in his mission to help to bring cleaner energy to Brazil, where solar accounts for only 0.02 per cent of the energy mix, with only 1,731 small-scale solar systems connected to its grid – despite more than 2,000 hours of sunlight blazing on the country each year.
In Rio alone, an estimated 1.4 million residents of the city’s 763 favelas are affected by rising energy prices and unreliable power supply.
The Insolar installation is expected to generate the equivalent of 185,000 days of free, clean power over the lifetime of the solar panels.
Showcasing bright energy technologies in Rio kick-starts a global ‘energy relay’ to show collaboration with leading energy entrepreneurs is vital to help to secure a bright energy future, and to invite the world to support and participate in the creation of smart energy solutions.
The innovations that will be displayed in Santa Marta alongside Insolar include:
- bio-bean – which explores how to reduce the UK’s CO2 emissions from transport by turning coffee dregs into a sustainable transport fuel,
- Capture Mobility – demonstrates how roadside turbulence from cars and trucks can generate clean power for local communities,
- GravityLight – improves health and wellbeing in energy deprived communities by using a simple pulley and weight system to generate electricity,
- MotionECO – uses waste cooking oil to help to create a market for renewable diesel in China (in transport, public services and logistics) and discourage the harmful reuse of cooking oil, and
- Pavegen – converts power from footsteps into renewable energy that can power a community
Joining the #makethefuture movement as ambassadors are six award-winning international musicians: Oscar-winner Jennifer Hudson, Brazilian singer Luan Santana, British performer
Pixie Lott, American DJ/Producer Steve Aoki, China’s pop star Tan WeiWei and Nigerian idol Yemi Alade.
The artists are uniting with the energy entrepreneurs and Shell to help shine a light on the worldwide need for access to more and cleaner energy.
A new interactive music video will also showcase each of the smart energy innovations.
Shell and the ambassadors are inviting people to show support for the Insolar project to help bring solar power to communities and homes in Brazil. You can sign the pledge by visiting www.shell.com/showyoursupport.
Proceeds from sales of Luan Santana’s latest DVD, 1977, will go towards the Insolar project to help to fund the installation of more solar panels in low-income communities.
Royal Dutch Shell Chief Executive Ben van Beurden said: “I’m personally inspired by the ingenuity of these innovators, and the ambition to forge a brighter energy future for our planet. Collaboration and entrepreneurialism are essential to finding energy solutions that can enable development and a decent way of life for people across the world while reducing carbon dioxide emissions. These values are central to our #makethefuture campaign to help achieve a better energy future together.”
Insolar director Henrique Drumond said: “My vision was to create a social enterprise that provides communities with a cleaner source of energy. On my journey through the Shell programmes that support entrepreneurs, including Shell Iniciativa Jovem, and the Accelerator, the company has always supported this vision. I am thrilled to see this collaboration brought to life in Rio. We hope Santa Marta will be an inspiration to other bright minds and unlock more answers to tomorrow’s energy challenges in communities, cities and countries around the world.”
The launch of the global ‘energy relay’ will be celebrated on September 28 with some of the #makethefuture ambassadors performing a series of concerts at the heart of the Santa Marta community, during which the music video for the Best Day of My Life will be premiered.
In October, #makethefuture will move on to Kenya, where Shell is working with GravityLight – a UK-based start-up that has developed a gravity-powered lamp designed to improve health and wellness across Kenya by bringing clean, affordable light to low income homes.
The concert celebrating #makethefuture in Santa Marta and the Best Day of My Life music video will be available on September 28 via facebook.com/Shell.
Jennifer Hudson said: “We all face moments of adversity in life and, often times, it’s simply the hand one has been dealt. But there is so much that we can do to support one another as a unified force and that is just one of the many reasons why I’m supporting the Santa Marta community. My son David turned seven this year, and I want him to grow up and inherit a planet where everyone is working together on one accord for the greater good.”
Luan Santana added: “I am honoured to be one of the six artists participating in this project. I’m committed to make my voice echo Shell and the entrepreneurs’ social action. Music produces an exchange of energy between audience and artist, and I hope #makethefuture rocks the five continents as it takes its energy relay around the world.”
What Franchises Need To Lookout For From Budget Speech
Franchise business owners are waiting with bated breath for the outcome of the 2019 National Budget Speech to be delivered by Minister of Finance, Tito Mboweni, as they seek more opportunities to increase their contribution to GDP.
Morne Cronje, FNB Head of Franchising, says the Budget Speech is an important economic indicator that franchises can use to gain insight on the government’s plans on spending and economic growth for the year ahead.
He highlights potential National Budget Speech outcomes that could boost confidence of franchises:
Any form of relief that is likely to bring positive change, rebuild confidence and address some of the key challenges impacting consumers will be welcome by franchises.
Cronje says consumer spending contributes a significant portion to the profit margins of franchises especially in the food sector.
Rating agencies are keeping a close watch on South Africa’s performance and prospects for growth, which will impact our Sovereign ratings for the rest of the year.
Measures that the government puts in place to promote economic growth this year will be of interest to franchises.
Franchise owners will be looking to benefit from regulatory changes that aim to improve growth, operating environment and enhance participation in all facets of the formal economy.
Based on the Mid-Term Budget Review in October 2018, there’s likely to be no major shake up from a business tax perspective. The anticipated relief in tax will go a long way to boost the profit margins of franchisees.
Spending on infrastructure creates vast opportunities for franchise business owners, as well as job creation in the country. The government has signalled an intention to partner with the private sector to develop an infrastructure fund to increase investment in public infrastructure.
“Franchises that operate in South Africa should prioritise the National Budget Speech as key decisions announced by the minister have a direct impact on their growth,” concludes Cronje.
5 Businesses You Should Start in 2019
Here’s the lowdown on consumer and technology opportunities in 2019 and beyond.
Savvy entrepreneurs should keep a close watch on consumer and technology trends in 2019. This, according to Silvertree Internet Holdings Co-founder and MD, Manuel Koser. Having invested in and grown a number of highly successful South African brands (among them Faithful-to-Nature.co.za, UCOOK.co.za, Pricecheck.co.za, CompareGuru.co.za, Petheaven.co.za, Cybercellar.com, and CarZar.co.za). Silvertree’s management team sees several business opportunities set to grow exponentially over the coming decade.
Here’s the lowdown on consumer and technology opportunities in 2019 and beyond.
1. Indigenous and ethical: Personal and home care products
2019 Sees growing potential for personal care products – ‘Those with local and indigenous ingredients, ethical sourcing which is kind to nature and the body,’ Koser explains. ‘There is a lot of room to play in the African haircare market particularly, as it’s often overlooked by the major FMCG companies.’
The Silvertree MD also sees increasing room for innovative natural home cleaners as consumers become increasingly environmentally conscious. ‘Until now, it was all about the well-known cleaning products the major chemical manufacturers put on the shelves. Now, there’s increasing space for new, exciting entrants.’
2. New beverages
‘Locally-sourced ingredients and an earth-first mindset will also play an increasing role in the consumer beverage market. Add to this the fact that major soft drink manufacturers will struggle to produce drinks for increasingly health-conscious consumers. They’re often just not quick enough to adjust to changing consumer tastes – particularly the tastes of millennials. Think less about a standard fizzy drink, but rather one that’s kind to the body, with natural ingredients. Non-alcoholic: water plus, say, cucumber, or another indigenous ingredient. The market for this will grow.’
3. Ethical snacking
Plant-based, vegan, ancient grains, ethical, protein-rich snacks – these are just some of the trends Koser sees dominating in the snack segment in 2019 and beyond. It’s about unique, tasty, functional foods that cater to the modern, time-starved consumer, Koser explains.
4. Buy, sell and compare online
In the technology space, marketplaces, e-commerce sites and classifieds will all gain momentum in 2019 and beyond. This encompasses aggregators as well as more unusual online businesses, which are increasingly able to find and reach consumers interested in niche products and services.
‘Consider an online ice-cream business. Once, something like that would have been unthinkable,’ Koser explains. ‘But as consumers demand greater choice, room for niche products like this grows.’
Yet, dabble online and seamless execution and delivery become make-or-break factors. ‘Many South African consumers use services such as Google, Amazon, Uber and Spotify daily – world-class products that function on a global scale. You can call an Uber and wait for just two minutes before getting a ride,’ Koser explains. ‘It’s quick and totally seamless. Consumers have come to expect that level of service across the board. Aligned to this is the fact that the millennial wave is currently hitting Cape Town right now, and Joburg secondarily, meaning a number of opportunities are opening up. Go after products and services in the right space and consumers will follow.’
5. Reinvent the wheel – and make it better
The final type of business entrepreneurs should keep an eye on is those that currently have low Net Promoter Scores. ‘This means that very few people like them, or the services they provide are of very poor quality,’ Koser explains. ‘Think of postal service providers or telecoms companies. With any monopolistic or oligopolistic structures, the service is often terrible because the heavyweights hold so much power. There’s a huge gap here.’
An allied approach for entrepreneurs is to assess opportunities for automation, or cutting out the middleman with technology. ‘Once, many markets – such as real estate were opaque, meaning you needed a middleman to help you transact. However, as the capabilities of technology have grown, markets have become far more transparent – making it easier for buyers to match with sellers safely. Today, a lot of this is easy to automate services – think about connecting a homeowner to a prospective renter through a digital solution where renters can be qualified, for example, in terms of their finances, personal information and criminal records. Quick and simple. And no middleman.’
The biggest opportunities here centre around where consumers spend the greatest amounts of time and money, Koser notes. ‘Housing and rent are always major costs. In terms of where consumers spend their time, on the other hand, much of it is, on a mobile phone, or PC.’
However, entrepreneurial success is never down to any one magic formula, Koser emphasises. Nor does Silvertree invest in prospective entrepreneurs solely on the basis of the product or service they offer. ‘It’s about passion, perseverance and tenacity as much as it is about the quality of the product.’
Silvertree Internet Holdings is an investment growth partner who aims to understand, grow and scale business, consumer and digital brands to unlock the brands’ exponential growth.
What To Watch For In Tito Mboweni’s First Budget Speech
By Rob Cooper, tax expert at Sage, and chairman of the Payroll Authors Group of South Africa.
Finance Minister, Tito Mboweni, delivers his first Budget Speech on 20 February at a difficult time for the South African economy. Even though President Cyril Ramaphosa has done much to restore business confidence in his first year in office, GDP growth remains weak, government finances are in relatively poor shape, and renewed load shedding is hurting business confidence.
Judging from his Medium-Term Budget Policy Statement in October last year, I expect Minister Mboweni — backed by the team in the National Treasury—to deliver a relatively cautious budget. Much of the focus will be on refinancing the state-owned enterprises and putting them back on to a sustainable footing.
We probably won’t see much in the way of radical thinking since the room for manoeuvre is so limited. Click each header below for an indepth video on the upcoming topics.
Renewal of the country’s public healthcare system with a mandatory health insurance fund and free healthcare at the point of need has been the ANC government’s policy for years, but progress has been slow to date. There isn’t much money in the country’s coffers to fund something as ambitious as NHI, yet the government will want to show that it is advancing the concept ahead of the elections.
With an NHI bill to be tabled in Parliament soon, we could learn more about how NHI will be funded in this year’s Budget Speech — it’s still not clear whether we will pay for it through payroll taxes, VAT increases or other fundraising measures. As an initial step, we could see medical aid tax credits reduced (or at least not adjusted for inflation) to free up some funding for the NHI.
The ETI Act came into effect on 1 January 2014; as a fan of this incentive, I was delighted that President Ramaphosa announced that it will be extended for 10 years another decade in his state of the nation address. However, I have also long argued that the scheme is not performing to its true potential because it is so complex for payroll managers to administer.
The introduction of the national minimum wage adds even more complexity— until and unless the ETI Act is amended, SARS is of the opinion that the National Minimum Wage will not qualify as a “wage regulating measure”. I hope the Budget Speech will announce steps to align the ETI with the national minimum wage and take other measures to simplify administration.
I don’t expect any major increases to corporate or personal income tax this year since the taxpayer doesn’t have much more to give. I think the top 45% rate will remain unchanged, while tax bracket creep relief (to compensate for inflation) will be limited to lower income earners. It seems unlikely that the Minister will increase VAT again this year, given last year’s increase.
That means the Minister is likely to look at ‘moral’ taxes (sin and sugar taxes) to raise more money; we can expect another steep increase in the fuel levy. Perhaps we’ll also hear about efforts to improve SARS’ revenue collection after several years of under-performance. The agency seems ripe for a turnaround strategy, with high-powered team looking for a permanent chief to take the reins at SARS.
Follow us on @SageGroupZA on 20 February 2019 for LIVE expert insights from the annual Budget Speech.
For more information about Sage’s annual tax seminars, please visit: https://get.sage.com/PRL_19Q1_C4L_ZA_EVCU_NPS_AnnualPayrollTaxSeminar2019
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