Helping start-ups to take off, a group of successful South African entrepreneurs, today launched something the country has never seen before: a Venture Capital (VC) company that doesn’t just invest in early stage start-ups, but personally nurtures them through each phase of their business growth cycle, with the aim of scaling them in readiness for entry to international markets.
Called FUTURENEERS™, this pioneering company will bring select start-ups together with capital and the necessary management and professional support services, to get them to where they need to go. In addition to this, FUTURENEERS™ (and the chosen start-ups), will be supported by mentors who will not only guide them, but also connect them to opportunities locally as well as abroad.
In so doing, the company will be filling the current gap that exists after early angel investors exit, to where start-ups require an additional injection of capital and experience, to achieve recurring revenue generation. It is also capitalising on the rise of emerging-market technologies, usually born out of necessity, that are finding resonance in more established markets.
Having built unquestionably impressive track records across the globe as both entrepreneurs and investors, the team behind FUTURENEERS™ believe the death of real deal-flow in SA can be attributed primarily to perceptions of risk. Since South African investors often lack the time, knowledge and resources to screen, manage and grow promising start-ups, they tend to invest in more mature, post-revenue businesses.
Heading the group is Johannes (Jo) Booysen, best known as founder of Yonder Media (acquired by WPP’s Group M in 2015) the B-One Group (currently owned by Steinhoff Group) and Hot Dog Café Group. He’s joined by the likes of ex Price Waterhouse Coopers Partner Jaco Gerber, and Cipla Nutrition co-founder Deon Lewis.
And, because it is all about the people who make the businesses fly, backing the founding team is a powerhouse advisory board of ‘FUTURENEERS™.’ Part of that carefully selected and patriotic group keen to plough expertise back into South Africa’s start-up landscape is Los Angeles-based Brent Cohen.
Brent’s extensive experience ranges from Internet start-ups to high-growth companies, turnarounds, raising capital and IPOs, as well as mergers and acquisitions in the global technology sector. Perhaps best known for his 12 years at the helm of Packard Bell – where they achieved the distinction of attaining #1 market share worldwide – Brent has an equally impressive record in Venture Capital, also having optimised and exited a Softbank Capital and Texas Pacific Group portfolio company with over $1b. in proceeds.
Sharing Cohen’s vision and support for the company’s endeavours, and with similarly imposing track records, start-ups will have the benefit from guidance of local advisors such as the likes of Gustav Praekelt of the Praekelt Foundation, Martin Venter of Val de Vie and Derek White of the Clearwater Group, to name but a few.
FUTURENEERS™ will be addressing the problems that exist in the current South African VC ecosystem and has developed some unique characteristics to help them do so, which are exciting investors and start-ups alike:
Strategic partnerships in the US, UK, India, China, Australia and Israel, have facilitated the formation of a unique, multi-channel conduit for information, services and capital, aptly named the ‘Global Bridge’.
Accesses to professional services
Start-ups entering the FUTURENEERS™ programme gain unrivalled access to world-class service providers through a one-stop-shop environment.
Holistic Analysis Matrix
Before investments are reviewed and approved by the Investment Committee, they are rigorously screened and vetted against very stringent criteria.
Each member of the Management Team and Advisory Board have either started businesses, worked for large corporations, developed them, and then either exited, and/or attracted major investment capital or continued to be market leaders in their field.
Tax Benefit for investors
A Venture Capital Company, in terms of Section 12J of the Income Tax Act, that will enable investors to deduct the full amount of their investment from their income in the tax year in which the investment is made.
With active, hands-on involvement in the day-to-day business of the selected start-ups, FUTURENEERS™ will groom and nurture these start-ups through acceleration and product refinement, preparing them to scale globally.
Related: How To Get Venture Capital
By directly addressing the reasons why start-ups fail, FUTURENEERS™ is significantly reducing the risk profile of these start-ups, and enabling solid business success, almost from the outset.
Booysen summed it up by saying: “The start-up space, and especially the technology sector, has always been an exciting place to be. But today, more than ever – provided the risks are mitigated – it offers incredible returns. For us, the objective is simple: finding, nurturing and guiding the next Roelof Botha or Elon Musk, then introducing them to our influencer and funding networks around the world.
“With our ‘start-up machine’, international footprint and strategy, South African entrepreneurs and investors can experience what we believe is ‘real VC’ for the first time – financial support for early start-ups, professional services, and guaranteed access to a global ecosystem, along with all of the opportunities that this provides.”
Off The Beaten Track
What Tourism Month means in South Africa and how Mango Airlines is focusing on local opportunities.
This September, being Tourism Month, we have so much to talk about in South Africa, and so many people to engage with, both domestically and abroad. We are privileged to be able to leverage a broad range of destinations – arguably world-class in nature, and they expand way beyond a beautiful mountain, and an ecosystem of game.
The vast majority of leisure tourists, however, remain attracted to the Mother City and various Safari destination, while business tourists tend to stick to hub cities for short durations of time before departing again.
“There is a golden opportunity to expand on the same offerings – while not detracting from them in any way. Our responsibility is to drive tourism into new areas, really emphasising the differentiators that are incredibly attractive to local and international tourists,” said Benediction Zubane, Head of Marketing at Mango Airlines.
“Often tourists visit one of the more well-known sites in an area, and are completely unaware of the other features and destinations close by. We’re seeing a lot of success in township tourism which goes to show how diversifying can really drive new tourism opportunities,” explained Zubane.
According to Statistics South Africa survey on Tourism and Migration, nearly 3.5 million international travellers visited South Africa in August 2017. Top numbers were tourists from USA, UK, Germany, France and The Netherlands, with African visitors primarily coming from SADC countries. Zubane added, “This means there is vast opportunity to begin engaging with travellers in new countries across the globe. We need to become our own best ambassador, talking-up our famous and lesser known destinations, proudly showcases our uniqueness. We should also be tourists in our own country and start exploring the wonders of the Rainbow Nation.”
Mango is passionate about helping its SMEs and entrepreneurial community to successfully overcome the unique challenges facing the tourism industry: “There has never been a more opportune time for small businesses and entrepreneurs to benefit positively from tourism in South Africa, and we hope to celebrate alongside our SME community as they fly high – both literally and figuratively,” he concludes.
FNB Receives 50 Million US-Dollars To Accelerate SME Development
First National Bank puts their focus on SME development in South Africa.
First National Bank (FNB) has received 50 million US-dollars from the DEG – Deutsche Investitions- und Entwicklungsgesellschaft to deploy towards small and medium enterprise (SME) development in South Africa.
DEG is a development finance institution whose mission is to promote private-sector enterprises in developing and emerging-market countries as a contribution to sustainable growth and improved living conditions.
Mike Vacy-Lyle, CEO of FNB Business says: “The new line of funding contributes to our ongoing efforts to accelerate our contribution to SME development in South Africa. We believe that SMEs are key to stimulating sustainable economic growth and job creation. Our intervention in SME development is not only limited to funding, we also invest heavily to improve capacity and supplier development capabilities in small businesses.”
FNB continues to pioneer products and services that have taken the angst out of South Africa’s entrepreneurs, from providing free instant accounting services to online documents reservation services, and forming public-private partnerships to digitise the registration of businesses.
“Our message to entrepreneurs is that we remain committed to providing meaningful solutions to help them grow. We have exciting developments that will take us further in our journey, all aimed at advancing the SME agenda by taking the anguish out of doing business,” concludes Vacy-Lyle.
A Conversation With Yourself Could Change Your Life
Thami Buti is a 24-year-old South African actor. He is amongst the 46% of South Africans between 20 and 50 years, who have no savings at all. He’s probably one of 90% of people who will retire with less than 50% of their income.
Except none of this is true for Thami, because he’s had a conversation with himself – at six different ages – in Sanlam’s new educational campaign.
In Sanlam’s Conversations with Yourself campaign, Thami gets transformed into a 20, 30, 50, 65 and 80-year-old (actor Hlumelo Mzimkulu plays the 10-year-old) called YOU. And over a series of conversations, these characters in their different age brackets sit and share wisdom on life’s ‘what ifs.’ Disrupting the traditional approach to ‘finance talk’, the central idea is this: what if you could learn everything you need to know about life, from yourself? What if 65 year-old you could tell you – at age 20 – to stop buying so many cappuccinos and to invest more into an RA? And 30-year-old you could ask you at 80 how many kids you have – and how you afford to give them the lifestyle and opportunities you want for them?
Sonja Sanders, Head of Marketing and Client Experience at Sanlam Personal Finance, says each of the seven Conversations with Yourself films uses humour and insight to broach a different topic – and presents the accompanying product solve. “For example, the Conversation on Life and Retirement tackles retirement in a completely new way. Planning for retirement is often not a priority when you’re young. But what if you knew only 6% of South Africans are able to cover their monthly expenses once they retire? And what if you could ask your 65-year-old self whether you are one of the 6%? Would 20-year-old you still take that year off? Would you at age 30 still buy that flashy car?”
Using banter to bring home the fact that today’s decisions will define life when you’re older, the script takes a notoriously low-interest topic and makes it relatable.
The same goes for the highly sensitive topic of death, which no one wants to talk about — undoubtedly a problem in a country with an average age of death that stands at 64 years, and where 40% of the workforce is more likely to have cell phone insurance than life insurance.
Sanders says, “Conversations with Yourself takes an idea we’ve all had to the next level: The wish to fast-track into the future to see if our lives worked out the way we expected. Ultimately, you are your own partner in life. Everything you do now either benefits your future or jeopardises it. It’s often too daunting to imagine one’s future-self. But Conversations with Yourself connects the future to the present, and makes the experience real and impactful.”
Related: How To Start Saving Money Today
South Africa’s problematic savings culture has been well documented. In the retirement space, Sanlam’s Benchmark research has identified millennials as the generation most at risk of having insufficient savings, mainly due to their DIY approach to money matters, their mistrust of financial service institutions and the fact that they don’t identify with retirement as a goal. It’s a generation known for overconfidence despite their poor financial literacy. Millennials prefer self-directed advice – so what better way to deliver it than through a ‘conversation with yourself’?
“As WealthsmithsTM, Sanlam wants to empower people with the knowledge and tools to enable them to make positive financial decisions today. This should set them up for success both now and into the future. Conversations with Yourself helps people to appreciate that the planning they do today has significant implications for their future self. Ultimately, the campaign uses progressive storytelling to share a story to which any generation can relate. The story of you,” concludes Sanders.
Visit Conversationswithyourself to watch the films and start your own conversation.
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