Connect with us

Entrepreneur Today

Tetra Pak Invites You to Help Make a Difference

#MilkForChange is now entering its second year of addressing undernourishment, running from 25 May right up till World Milk Day on 1 June 2017.

Entrepreneur

Published

on

milk-for-change

#MilkForChange? Yes, long-life milk is a great source of the vitamins, minerals and proteins children need to grow up strong and healthy. Because Tetra Pak understands that many families around South Africa lack essential nutrients in their diets due to factors beyond their control, we are launching a nationwide initiative called #MilkForChange, an initiative that provides the goodness of long life milk to underprivileged South African families who lack a nutrient rich diet.

Tetra Pak invites you to help make a difference in their lives.

#MilkForChange is now entering its second year of addressing undernourishment, running from 25 May right up till World Milk Day on 1 June 2017. Brand ambassador and comedian David Kau is also on board promoting healthy, safe nutrition for our children with the goodness available in each convenient and safe long-life milk carton… all powered by your SMS messages!

Schools, corporates, and South African citizens are invited to donate to the cause by sending an SMS: each “#MilkForChange” SMS sent to 40384 means an extra R20 to buy cartons of long-life milk which FEED SA will deliver to these communities around South Africa.

The #MilkForChange campaign was launched in 2016 when it raised 60 000 litres of long life milk, which helped feed 80 000 children. We need your help to beat this target in 2017!

#MilkForChange 2017 will be launched at Shine Studios on 25th May. This exclusive Wear White event, hosted by comedian David Kau will be attended by the cream of the milk industry and the press. At the event, a video of David going to Home Affairs and changing his surname from Kau to Cow in support of the #MilkForChange initiative will be broadcast. This video will be used on social media to promote the campaign and encourage donations. At the event, guests will be encouraged to make a difference by SMSing “Milk For Change” to 40384 or to make a pledge towards the initiative.

Related: Fintech Startup Wealth Migrate Launches Life-Changing Competition

On the 1st of June 2017, which falls on World Milk Day, everyone is invited to wear white to show their support for #MilkForChange. Once again, schools, corporates and consumers will be invites to wear participate by sending an SMS to donate to the cause of healthy, safe nutrition for underprivileged communities. Life-size cash cows will be delivered to the respective schools and corporates where all the donations will be collected on the relevant day. All proceeds go towards #MilkForChange.

The nominated campaign brand Ambasador is David Kau who will be changing his name to David Cow. David is available for limited media interviews. John Strömblad and Liesl Gruber from Tetra Pak are also available for media interviews.

About John Strömblad john-s

John Strömblad, MD of Tetra Pak Southern Africa is a 30-year Tetra Pak veteran who has risen through the ranks. He joined Tetra Pak in 1986 straight from Stockholm School of Economics, Sweden. Throughout the years, he has held various senior positions in several countries including Singapore, Switzerland, Romania, Venezuela and Panama. His last two positions were those of Managing Director of Tetra Pak South Korea and Cluster Leader Sales Management for Cluster Greater China, based in Shanghai. He’s been based in South Africa for the past 2 years and has brought a great deal of experience and knowledge that is driving this Market to the next level. John was educated in Sweden at the Stockholm School of Economics as well as the University of Stockholm.

About Liesl Gruber liesl-gruber

Liesl Gruber, Marketing & Portfolio Manager of Tetra Pak Southern Africa has enjoyed a fruitful 9-year journey at Tetra Pak thus far. She joined Tetra Pak in 2008 and throughout the years, has held various positions within Marketing and Sales. Her current role as Marketing and Portfolio Manager has afforded her the opportunity to spear head an incredible and fulfilling initiative such as Milk for Change. Liesl has graduated from the University of the Witwatersrand with a Bachelor of Commerce and also holds a Higher Diploma in Business Management. 

About David Kau david-kau

David Kau is a 32 year old leading South African comedian. Born and raised in Kroonstad, he rose to fame in 1998 as the first black stand-up comedian in the Smirnoff Comedy Festival in Cape Town. The only black person on stage out of 44 comics. He studied the performing arts at the University of Cape Town followed by performing the Rainbow Nation Tour, his first one-man show. From 2001 David appeared in many sketches on TV show, The Phat Joe Show only to leave the Mother city for Johannesburg where he performed in Heavyweight Comedy Jams from 2000 and Comedy Black Out in 2002 till 2004. David Kau, currently has high profile Social Accounts boasting 94,950 followers on Facebook, 654,9K followers on Twitter, with a gender following of men at 54% and closely behind women at 46%. His overall age range of active followers are between the ages of 18 – 35 with his largest demographic following from the City Of Gold, Johannesburg.

About Tetra Pak

Tetra Pak is the world’s leading food processing and packaging solutions company. Working closely with their customers and suppliers, they provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world. With more than 23,000 employees based in over 80 countries, they believe in responsible industry leadership and a sustainable approach to business. Their motto, “PROTECTS WHAT’S GOOD™,” reflects their vision to make food safe and available, everywhere.

About Feed SA

FeedSA, a non-profit organisation founded in 1994, runs feeding programmes in townships for children who do not receive government grants. The organisation feeds almost 6 000 children daily.

Entrepreneur Magazine is South Africa's top read business publication with the highest readership per month according to AMPS. The title has won seven major publishing excellence awards since it's launch in 2006. Entrepreneur Magazine is the "how-to" handbook for growing companies. Find us on Google+ here.

Advertisement
Comments

Entrepreneur Today

5 Things SME’s Need To Be Thinking About In 2018

In 2018, small-to-medium-sized enterprises (SME’s) will be looking for a glimpse of inspiration to chart a new growth path and scale their businesses. This is off the back of a tough 2017 and previous years which have inhibited the growth of local SMEs.

Entrepreneur

Published

on

small-business-management

In 2018, small-to-medium-sized enterprises (SME’s) will be looking for a glimpse of inspiration to chart a new growth path and scale their businesses. This is off the back of a tough 2017 and previous years which have inhibited the growth of local SMEs.

Jesse Weinberg, Head of the SME Customer Segment at FNB Business says “Small business success becomes a monumental task when there’s arguably very little to no real economic growth overall. However every challenge presents an opportunity, and in South Africa, not only are we fortunate to consistently have SME development as a key objective on the national government agenda, but most corporates are also  hungry to shift spend to smaller businesses as part of the procurement policies.”

Weinberg says as 2018 begins in earnest, there are some important insights that business owners should consider in order to grow their businesses.

The digital economy is in full swing

SME’s that are comfortably operating without adopting digital technology in their business will likely be outperformed by their competitors unless they adapt to the current reality. Across the globe, consumers and businesses are rapidly migrating services to digital channels for its sheer efficiency, convenience and scalability. This includes basic elements like digitising accounting processes with software, through to using social media to campaign to customers.

If you’re ever unsure where to start, start by observing your customers and listening carefully to how they expect to be dealing with a business like yours – you can’t go wrong by putting yourself in your customers’ shoes and then reflecting on your business through their eyes.

Related: 4 Unique Marketing Ideas For SMEs On A Budget

Expect little to no help from the economy

The Word Bank recently predicted that SA will grow at roughly 1.1% in 2018 and while this is not cast in stone, it’s a relatively firm indicator that SME’s will have to do the hard yards to engineer any form of business growth. The focus should thus mainly be on differentiating your business, products or services from your competitors through marketing or even innovation if possible.

Maximise your banking relationship

Banks are investing a lot of time to understand the needs of businesses and have some of the tools to help SME’s run efficiently. The relationship should not be only be limited to just banking. With the multitude of rewards and value-add services offering by most banks, with just a bit of time spent understanding the offerings, great value can be derived for you and your business. Examples of these offered by FNB include eBucks rewards, free Instant Accounting software and CIPC registration services.

‘Think Local, Act Global’

Your business may be based in South Africa but its potential to scale shouldn’t be hampered by your location. In other words, be open to the opportunity of growing your business beyond South African shores, especially if your service or product has universal appeal and relevance. With global marketplaces such as Alibaba and AirBnB, the world market has never been more accessible and easier to do business with.

Related: SchoemanLaw Shakes Up The Legal Industry To The Benefits Of SMEs

Avoid the race to the bottom

Market forces continue to show that consumers aren’t only focused on the cheapest product or service despite the tough economic conditions. These days offering great service will build trust and loyalty with customers and keep them coming back. If you combine this with good quality, accessible products and services you will generally have an edge over your competitors offering the same or similar products and services.

“Even though 2018 is unlikely to come with an SME development boom, a solid homegrown business can still grow sustainably. More than ever, business owners need to arm themselves with as much information and insights as they can to grow their businesses or even reduce the risk of total business failure. With South Africa’s level of unemployment showing little to no signs of reduction, we need to sustain the spotlight on growing our SME sector and offering as much support to it as possible. SME’s represent one of the most effective ways to create employment in local communities, especially if these businesses find ways to trade with customers beyond their normal operating territories.” says Weinberg.

Continue Reading

Entrepreneur Today

Surge In South Africans Swopping Their Cars For Bitcoin

The cryptocurrency Bitcoin has experienced a seemingly interminable rise. Early adopters have experience lottery-sized pay-outs on minor investments as the currency exploded in value in 2017.

Entrepreneur

Published

on

bitcoin

The cryptocurrency Bitcoin has experienced a seemingly interminable rise. Early adopters have experience lottery-sized pay-outs on minor investments as the currency exploded in value in 2017.

As South Africans are itching to get their hands on the digital currency, there’s been an increase in swops and bitcoin-only sales on Gumtree.co.za, says Claire Cobbledick, Head of Core at Gumtree. “This is particularly true for high-value items like cars, bikes and boats. Many sellers are willing to take a gamble with their assets in hopes of a large pay-out.”

This is on trend with other marketplaces. In the United States a McLaren 720S was put up for sale in exchange for 25 bitcoin, a theoretical value of $425,000.

Related: 11 Things You Need To Know About Bitcoin

While Gumtree does not allow for the sale of bitcoin miners or services, Cobbledick says that customers can exchange goods for bitcoin on the site, but should be fully aware of the risks. “Bitcoin is a volatile currency, so while you could easily see a 50% increase in your investment, you could just as easily end up with nothing. It’s up to the seller to decide if they are willing and able to take a gamble.”

Some cars currently up for sale in exchange for bitcoin includes a Land Rover Defender, BMW X5 and a rare 1970 Mercury Cougar V8.

“There are also a few other sellers accepting bitcoin in exchange for Kruger Rands,” says Cobbledick. “Perhaps proving that gold as a store of value is falling out of vogue.”

But the most unusual swop would have to go to an entrepreneurial seller who is offering carnivorous plants in exchange for the cryptocurrency.

Continue Reading

Entrepreneur Today

Zando Sold 80 Items A Minute During Black Friday – By Doing This

Black Friday has brought immense success for numerous local online retailers – reflecting the potential of e-commerce in South Africa. Why not learn from Zando’s success in 2017 to ensure your success during the 2018 Black Friday sales season?

Entrepreneur

Published

on

zando-mannequin

For South African e-retailers, Black Friday is a big sales event. But you need to ensure you’re prepared for the web traffic and that your e-commerce store can handle the logistics of thousands of orders.

zando-sascha-breussAccording to Zando, they experience 100% up-time during Black Friday and less than a week after the season sales event, 95% of customer orders have already been shipped.

To help fellow e-tailers perform better next year, Zando’s CEO, Sascha Breuss answers some key questions about the company’s preparations and learnings around Black Friday:

1. How did you encourage greater sales on Black Friday?

Over the last few years Black Friday has developed a following in South Africa, so we benefitted from the existing hype around it. We didn’t focus too much on upfront marketing, but put our energy into flawless execution and of course great deals for the customers.

Related: The Evolution Of Retail: From Corner Store To Artificial Intelligence

2. How much planning went into ensuring your store platform ran at optimum?

The real ‘hot phase’ started with the first day of November when our IT department went into a ‘feature freeze’ and we focused 100% on site-stability and scalability.

We went through some intense testing of our site with loads up to 15 times the average daily amount of visitors. So, when the actual day came, we were confident in our systems.

3. How were you able to successfully co-ordinate logistics during Black Friday?

Early preparation and experience from past years have been the key to success. We increased our head count in both Warehouse and Customer Service well in advance so that we could rely on well-trained and experienced colleagues come Black Friday.

4. How did you ensure a seamless experience between your website and your app?

We know that our customers are browsing Zando on all platforms, desktop, mobile and app so we implemented some handy features to make the transition between each platform easier. For example, shared baskets and wish lists are now a feature. Some of the deals however have been app-only and sometimes we reward our app users with early access to shop the best deals. So it is definitely worth it to download our app.

Related: How SA’s Online Retailers Can Cash In On Black Friday Fever

5. How did you scale your entire operation for a single event?

This is easy to summarise in one word – TEAMWORK. The Zando staff did an amazing job and were the backbone of our success. Not only did they put the required extra hours in and worked hard until the job was done, but they also showed real team-spirit. When you called our Customer Service during Black Friday it’s very possible that you spoke to someone in our HR, Social Media or Legal team who helped out answering calls.

6. How did your marketing campaign affect traffic on your platforms?

The most surprising element was probably the high volume of traffic that we saw during the night. Visits started to increase every minute before midnight and during the first two hours of the day we saw peaks that were higher than on our strongest week day. This traffic never dropped with a lot of orders being placed between 2am and 3am on Black Friday.

7. How did your technology systems handle the influx of shopper traffic?

In the build up to Black Friday we added additional server capacity and changed the way we handled the flow of traffic. This made us very flexible to switch on additional capacity wherever required. So it was a combination of intensive preparation, close monitoring and ultimately very little sleep for a couple of days to ensure we monitored our system health 24 hours a day.

8. What was your sales strategy?

For us everything that had a discount of 40%-80%, and was still a relevant and recent look, qualified for Black Friday 2017. Once these criteria were fulfilled we made sure that we had sufficient stock available – in some cases the demand was so high that we brought on additional stock from our suppliers during the Black Friday weekend.

Related: 5 Last-Minute Tips For Small Retailers To Boost Black Friday Sales

9. What were your biggest learnings?

We have been very successful in our approach to remain true to the idea of Black Friday – offering great deals on relevant product and not outdated clearance ranges. The customer is very educated and will identify a good deal, and we have seen consumers’ negative comments on stores who used Black Friday solely as a warehouse clearance opportunity.

10. What surprised you about Zando’s success during Black Friday?

Thanks to extensive preparation we have been able to achieve an uptime of 100% for the full month of November. We also kept the deliveries and returns 100% free regardless of discount or basket size. It seems like our customers appreciated this approach and we have actually seen very positive sales numbers after Black Friday while we expected a drop. I believe the full focus and investment on the Customer Experience has worked for us.

Continue Reading

Trending

FREE E-BOOK: How to Build an Entrepreneurial Mindset

Sign up now for Entrepreneur's Daily Newsletters to Download​​