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The Bookmark Awards Are Open For Entries

Entries close on 11 November 2016, which leaves less than two months to compile and submit your best work.

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The 2017 Bookmark Awards, an IAB SA initiative, are now open for entries. South Africa’s most sought-after awards recognising all-things-digital, continue to evolve with the rapidly changing digital landscape. Entrants to the Bookmarks can expect a fresh new crop of categories that recognise the full scope of interactive excellence.

Josephine Buys, the CEO of IAB SA says, “The Bookmark Awards have always set the benchmark for tech, digital and leading edge innovation. As the IAB, we are mindful of how technology is converging and the powerful impact that interactive technology has on the marketing mix.”

Related: Green City Start-Up Awards 8 Finalists R2M To Make Joburg Greener

“The Bookmarks play an important role in shaping trends within the industry. Now in its ninth year, we have seen how award-winning work inspires and educates the industry about the power to build brands through creative and high impact digital executions that deliver measurable results,” she adds.

New categories span Gaming, Virtual Reality, Digital Installations and Activations, Internet of Things, Customer Experience Design and Dedicated Internet Streaming Services.

Entries close on 11 November 2016, which leaves less than two months to compile and submit your best work. The finalists will be announced after judging in the new year, and the awards ceremony will take place in March 2017 at the brand new space in Sandton, Kramerville – The Galleria.

Visit thebookmarks.co.za to submit your entries! Read the full descriptions of the new entry categories below:

Games

Original digital games designed for phone, web or console. Includes games developed for informational or commercial purposes. Think FarmVille, Call of Duty or Pokémon Go.

Email, direct & inbound marketing

Use of email, SMS, direct digital marketing and other inbound techniques to achieve campaign success. Winners will show exceptional return on investment. Think Obama 2008.

Digital Installations and Activations

Use of digital technology to engage audiences typically in an out-of-home or events setting. Think BA’s #lookup billboard.

Customer Experience Design

Excellence in the digital customer experience, including point of sale or online service channels. Think Amazon.com‘s service offering.

VR

Use of Virtual Reality (VR) to promote a product or brand.

Chat, messaging and Dark Social

Use of chat, chat bots and messaging platforms (dark social) to achieve a marketing or communication result. Think Facebook Messenger.

Internet of Things

Use of atypical internet devices (i.e. not phone or computer) to achieve a marketing or communication goal. Think Apple Watch or Apple TV.

Online Photography

Use of online video by a publisher for news or editorial purposes. Think Daily Mail.

Streaming Services

Dedicated internet streaming service (video or audio). Think Netflix or CliffCentral.

Craft: Excellence In Software, Coding & Tech. Innovation

Individual or team award for demonstrable excellence and innovation in coding or use of technology in an online campaign or platform. The engineering will be judged by a team of software experts. The work and not the individuals will be judged but the winner will be an individual or team of up to 3 people.

Best Digital Student

Best student studying a digital course at an institution, including marketing and related disciplines such as UX. Think top students at AAA or UJ.

Best Digital Youngster

Best person under 28 who has made a significant contribution to digital this year through their work – can be agency, publisher or other.

Brand of the Year

Company most supportive or innovative in the digital marketing space.

Best Marketer

Individual in a brand who most supports, encourages and succeeds using digital channels.

Best CTO

Individual in a brand who most supports, encourages and succeeds using digital channels.

Best Contribution to Transformation in the Digital Industry

Organisation who has made the most convincing contribution to growing diversity in the digital industry in line with overall goals for an integrated South Africa. This could be through any meaningful mechanism ranging from ownership to participation.

Pixel for Purpose

Awarded to a piece of work (site, app, publication or any other digital piece) that made a significant positive social impact. The winner will have conclusively proven that the idea worked.

Entrepreneur Magazine is South Africa's top read business publication with the highest readership per month according to AMPS. The title has won seven major publishing excellence awards since it's launch in 2006. Entrepreneur Magazine is the "how-to" handbook for growing companies. Find us on Google+ here.

Entrepreneur Today

Win A Seat At 10X-e’s 10X-ECUTION Bootcamp (Valued At R5900)

Automatically receive 20% off the Bootcamp just by entering!

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Transform chaos into systematically achieving business goals, at scale. Hosted by founder, Jason Goldberg

Enter by emailing your company name, your name and your designation to Monique: mchaitezvi@edgegrowth.com

About 10X-e:

Scaling – the Bermuda Triangle of growth – is hard, and fraught with failure. Very few of even the top 1% of ventures succeed at scaling, mostly due to poor execution, due to lack of experience scaling businesses. The 10X Program brings the ‘Science of Scale’ and seasoned Scale Up Leaders to help founders navigate the Bermuda Triangle of growth

Our team has helped some of the Continent’s most exciting high growth businesses scale up through the most treacherous parts of the journey. We tailor make multiple workshops to the specific needs of you, your team, and your business. Our workshops serve to address the most pressing challenges that your business faces, helping remove the hurdles towards 10X growth.

For more information on 10X-e, visit: https://10xe.co.za/ 

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Off The Beaten Track

What Tourism Month means in South Africa and how Mango Airlines is focusing on local opportunities.

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This September, being Tourism Month, we have so much to talk about in South Africa, and so many people to engage with, both domestically and abroad. We are privileged to be able to leverage a broad range of destinations – arguably world-class in nature, and they expand way beyond a beautiful mountain, and an ecosystem of game.

The vast majority of leisure tourists, however, remain attracted to the Mother City and various Safari destination, while business tourists tend to stick to hub cities for short durations of time before departing again.

“There is a golden opportunity to expand on the same offerings – while not detracting from them in any way. Our responsibility is to drive tourism into new areas, really emphasising the differentiators that are incredibly attractive to local and international tourists,” said Benediction Zubane, Head of Marketing at Mango Airlines.

“Often tourists visit one of the more well-known sites in an area, and are completely unaware of the other features and destinations close by. We’re seeing a lot of success in township tourism which goes to show how diversifying can really drive new tourism opportunities,” explained Zubane.

Related: Travel Tour Agency Sample Business Plan

According to Statistics South Africa survey on Tourism and Migration, nearly 3.5 million international travellers visited South Africa in August 2017. Top numbers were tourists from USA, UK, Germany, France and The Netherlands, with African visitors primarily coming from SADC countries. Zubane added, “This means there is vast opportunity to begin engaging with travellers in new countries across the globe. We need to become our own best ambassador, talking-up our famous and lesser known destinations, proudly showcases our uniqueness. We should also be tourists in our own country and start exploring the wonders of the Rainbow Nation.”

Mango is passionate about helping its SMEs and entrepreneurial community to successfully overcome the unique challenges facing the tourism industry: “There has never been a more opportune time for small businesses and entrepreneurs to benefit positively from tourism in South Africa, and we hope to celebrate alongside our SME community as they fly high – both literally and figuratively,” he concludes.

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FNB Receives 50 Million US-Dollars To Accelerate SME Development

First National Bank puts their focus on SME development in South Africa.

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First National Bank (FNB) has received 50 million US-dollars from the DEG – Deutsche Investitions- und Entwicklungsgesellschaft to deploy towards small and medium enterprise (SME) development in South Africa.

DEG is a development finance institution whose mission is to promote private-sector enterprises in developing and emerging-market countries as a contribution to sustainable growth and improved living conditions.

Mike Vacy-Lyle, CEO of FNB Business says: “The new line of funding contributes to our ongoing efforts to accelerate our contribution to SME development in South Africa. We believe that SMEs are key to stimulating sustainable economic growth and job creation. Our intervention in SME development is not only limited to funding, we also invest heavily to improve capacity and supplier development capabilities in small businesses.”

FNB continues to pioneer products and services that have taken the angst out of South Africa’s entrepreneurs, from providing free instant accounting services to online documents reservation services, and forming public-private partnerships to digitise the registration of businesses.

“Our message to entrepreneurs is that we remain committed to providing meaningful solutions to help them grow. We have exciting developments that will take us further in our journey, all aimed at advancing the SME agenda by taking the anguish out of doing business,” concludes Vacy-Lyle.

Related: The 10 Most Reliable Ways To Fund A Start-up

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