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The Changing Face Of Business Communications

Is your business able to communicate in a world that is instant?




Call them ‘Gen Y’ or Millennials, the new generation of workers think differently about communications, and businesses need to respond accordingly. In fact, business owners need to ask themselves whether their business operates in a world where communication is instant, and if the answer is no, they need to seriously look at how they can make it instant.

As much as social media makes people more social on the surface, human beings are becoming less social. The younger generation, as both employees and customers, is changing the way businesses communicate internally and to their target audiences.

Mobility and flexibility go hand-in-hand

The Deloitte Millennial Survey 2017 found that 64 percent of millennials polled are able to work from locations other than their employer’s primary site, compared to 43 percent in 2016. It is a strong indication of how rapidly technology is facilitating mobile working and how employers are becoming increasingly comfortable with flexible, work-from-anywhere arrangements.

Related: 7 Tips For Purposeful Communication To Better Lead Your Teams

Millennials consider their cellphones the centre of their world, which means that tools and applications, both from a personal and professional perspective, need to sit on a central device. If they don’t, employees will figure out a way around a company’s systems to meet their communication and productivity needs.

Businesses need to accept the millennial employee’s philosophy of being mobile. Such a mindset change is difficult and even if a business is geared towards mobility, it is potentially not trusting its workforce to work remotely. The survey found that levels of trust increase as flexible working becomes more embedded in an organisation. 

Bring-your-own-applications is happening and as such, employees, by the very nature of what they are using, will have scattered communications. Scattered communications, ineffective meetings and fragmented workflows are causing productivity to drop as staff switch between multiple applications, tasks and devices.

It is becoming increasingly important to bring these different applications back into a central place. Being able to have every single application that a business would ordinarily have outside its corporate network, now being pushed into one central application through unified communications (UC) is crucial for effective collaboration. In addition, being able to offer these applications within the corporate network will enable a company to attract and retain millennial talent. 

Text rather than talk

Millennials favour texting to phone calls, both as an employee and as a customer. With UC, presence status enables staff to know exactly what someone’s current online status is and having instant messaging (IM) means staff don’t have to escalate to a voice call as quickly as they would have in the past, which is ideal for Generation Y employees.

It is not only internally that companies have to review their communication and collaboration tools.

Businesses are having much less face-to-face communication with customers as most communication is now being conducted online. 

Related: Speed Up Production Using Communication Structures

Business owners can make a small change, such as adding an instant chat functionality to their website, to put customers, especially millennial customers in touch with a consultant without them having to make a phone call.  

A value proposition


Businesses are often hesitant to embrace new technology due to the potential disruption it can cause through the need for training and buy-in from staff.

To overcome this enterprises are encouraged to isolate a section of their business and trial a proof of concept to experience the value and possibilities unified communications can bring to that specific department or business unit. Once the value is derived the obstacles in deploying new technology often fade into insignificance in comparison to the value attainable from the new technology. 

The reality is that communication is changing and the momentum of change is only going to increase. Business owners need to recognise these changes as an opportunity to reinvent their business with a focus on their employees as well as their customers. 

Companies today can’t operate in a world that isn’t instant. If they are not instant they will be slow to respond to customers and slow to work effectively internally. 

Related: Farah Fortune Of African Star Communications On Choosing The Right Clients

The goal of any business is for customers to be able to access it and through unified communications, customers, no matter which generation they’re from, can access a business in the way they want to.

Kyle Woolf is the CEO of Saicom Voice Services. His primary responsibility is to drive future growth for the Saicom Voice Services business and to position the company as a market leader in the Voice and ISP sectors within the sub-Saharan Africa telecommunications markets. Kyle studied a Bachelor of Accountancy at Wits University and went on to Investec where he spent almost six years with post articles experience in structured finance, providing debt and equity solutions to corporates around South Africa.


Entrepreneur Today

This Is A Call To The Curious – Applications For The Allan Gray Orbis Foundation Fellowship Programme Are Open

The Allan Gray Orbis Foundation is calling on all young, entrepreneurially-minded South Africans to enlist in the most comprehensive and stimulating Fellowship opportunity in Southern African. Applications opened on 22 January 2018.





The Foundation takes a holistic approach to entrepreneurial development and believes that entrepreneurially-minded individuals with ethical values and strong leadership skills hold the key to change in South Africa and the globe. The Foundation supports entrepreneurs to improve the socio-economic landscape of Southern Africa. Further, it provides youth who demonstrate the highest potential access to education and assists them with cultivating an entrepreneurial mindset.

The Fellowship’s entrepreneurial and personal development programme runs throughout the academic year alongside the Candidate Fellow’s university studies. The Fellowship provides access to university education and includes comprehensive tertiary financial support to selected students.

Criteria for Grade 12 Learners

  • Level 5 in Pure Mathematics for Grade 11 final results
  • Level 6 average for your final Grade 11 results (excluding Life Orientation)
  • Completion of the National Benchmark Test by 30 September 2018
  • Under the age of 21 in your application year
  • South African citizens.

Related: 10 Young Entrepreneurs Under 30 Share Their Start-Up Secrets

Intention to study towards a degree in Commerce, Science (excluding Medicine), Engineering, Law or Humanities (majoring in Politics, Philosophy or Economics) at the University of Witwatersrand (WITS); University of Johannesburg (UJ); University of the Free State (UF); University of Cape Town (UCT); Nelson Mandela University (NMU), Rhodes University; the University of the Western Cape (UWC); University of Stellenbosch or the University of Pretoria (UP).

What it covers

  • The full cost of university tuition
  • The full cost of university accommodation, meals, books and tutor allowance
  • A monthly living stipend
  • Academic support and access to entrepreneurial and personal development programmes
  • Mentorship from individually assigned Foundation staff as well as business mentors
  • Access to potential postgraduate funding for graduated Candidate Fellows
  • There are no postgraduate contractual obligations with the Foundation.

Related: 9 Top Tips For Young Entrepreneurs

How to apply

Visit to download an application form or SMS “Gr12 and your fax number or email address” to 36777. The application closing date is the 11 May 2018.

Watch this video to learn more about the Allan Gray Orbis Foundation. More information is available at and

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Entrepreneur Today

Facebook Launches A Classifieds Marketplace In South Africa

Facebook has launched Marketplace in South Africa, offering users a single destination on Facebook where they can easily discover and buy and sell goods with other people in their local community.





Available in 47 countries, with more than 550 million people from around the world visiting Facebook to buy and sell goods each month, Marketplace makes it easier for people to trade with others on Facebook.

Using Marketplace

  • To use Marketplace, tap on the Marketplace icon
  • To find what you’re looking for, search at the top and filter your results by location, category or price
  • To sell something, take a photo, describe your item, set your price and you are done
  • Buyers and sellers can communicate with each other using Facebook Messenger.

Related: 10 Motivational Quotes from Facebook Genius Mark Zuckerberg

Trading Safely

Facebook helps you trade safely on Marketplace by offering safety tips, privacy controls and easy-to-use reporting tools.

Top tips for trading safely on Marketplace:

Commerce Policy

Items, products or services sold on Facebook must comply with Facebook Community Standards and Commerce Policies. Please view the list of items prohibited on Facebook.

Verify the item

When buying an item, examine it carefully for quality, condition and authenticity before paying. For high-value items (watches, luxury bags), consider requesting a certificate of authenticity or proof of purchase.

Related: How You Can Avoid The ‘Facebook Effect’

Be shipping savvy

facebook-shipping-productsIf the seller offers to ship the item rather than exchanging it in person, you may not have the opportunity to verify the item before completing your purchase. You can use a service such as Standard Bank’s Shepherd to arrange safe payment and shipment. Shepherd keeps the money for a transaction in a trust account and releases it to the seller once the buyer verifies he or she has received the correct item in good condition.

Meet in a safe location

Don’t invite buyers or sellers to your home. Meet in a public place like a coffee shop or the mall. Before going, tell a family member or a friend where you will be, bring your cell phone, and consider asking another adult to come with you.

Use cash, COD, or person-to-person payment methods

Buyers and sellers may offer or accept cash or person-to-person (P2P) payments. If you choose to pay electronically using EFT, avoid payment links and log in directly through the payment method’s website. If the value of the item you intend to buy or sell requires a significant amount of cash, you might consider using a person-to-person payment method, such as PayPal or FNB eWallet.

Protect your privacy

Don’t share your financial account information (example: Payment login and password, bank account info) with buyers or sellers. Additionally, make sure your Facebook Privacy Settings are up-to-date. These settings help limit what other people can see (example: status updates, location, photos) on your profile page and what you share on Facebook.

Report someone

If you’re having a problem with someone in Marketplace, you can report them.

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Entrepreneur Today

5 Things SME’s Need To Be Thinking About In 2018

In 2018, small-to-medium-sized enterprises (SME’s) will be looking for a glimpse of inspiration to chart a new growth path and scale their businesses. This is off the back of a tough 2017 and previous years which have inhibited the growth of local SMEs.





In 2018, small-to-medium-sized enterprises (SME’s) will be looking for a glimpse of inspiration to chart a new growth path and scale their businesses. This is off the back of a tough 2017 and previous years which have inhibited the growth of local SMEs.

Jesse Weinberg, Head of the SME Customer Segment at FNB Business says “Small business success becomes a monumental task when there’s arguably very little to no real economic growth overall. However every challenge presents an opportunity, and in South Africa, not only are we fortunate to consistently have SME development as a key objective on the national government agenda, but most corporates are also  hungry to shift spend to smaller businesses as part of the procurement policies.”

Weinberg says as 2018 begins in earnest, there are some important insights that business owners should consider in order to grow their businesses.

The digital economy is in full swing

SME’s that are comfortably operating without adopting digital technology in their business will likely be outperformed by their competitors unless they adapt to the current reality. Across the globe, consumers and businesses are rapidly migrating services to digital channels for its sheer efficiency, convenience and scalability. This includes basic elements like digitising accounting processes with software, through to using social media to campaign to customers.

If you’re ever unsure where to start, start by observing your customers and listening carefully to how they expect to be dealing with a business like yours – you can’t go wrong by putting yourself in your customers’ shoes and then reflecting on your business through their eyes.

Related: 4 Unique Marketing Ideas For SMEs On A Budget

Expect little to no help from the economy

The Word Bank recently predicted that SA will grow at roughly 1.1% in 2018 and while this is not cast in stone, it’s a relatively firm indicator that SME’s will have to do the hard yards to engineer any form of business growth. The focus should thus mainly be on differentiating your business, products or services from your competitors through marketing or even innovation if possible.

Maximise your banking relationship

Banks are investing a lot of time to understand the needs of businesses and have some of the tools to help SME’s run efficiently. The relationship should not be only be limited to just banking. With the multitude of rewards and value-add services offering by most banks, with just a bit of time spent understanding the offerings, great value can be derived for you and your business. Examples of these offered by FNB include eBucks rewards, free Instant Accounting software and CIPC registration services.

‘Think Local, Act Global’

Your business may be based in South Africa but its potential to scale shouldn’t be hampered by your location. In other words, be open to the opportunity of growing your business beyond South African shores, especially if your service or product has universal appeal and relevance. With global marketplaces such as Alibaba and AirBnB, the world market has never been more accessible and easier to do business with.

Related: SchoemanLaw Shakes Up The Legal Industry To The Benefits Of SMEs

Avoid the race to the bottom

Market forces continue to show that consumers aren’t only focused on the cheapest product or service despite the tough economic conditions. These days offering great service will build trust and loyalty with customers and keep them coming back. If you combine this with good quality, accessible products and services you will generally have an edge over your competitors offering the same or similar products and services.

“Even though 2018 is unlikely to come with an SME development boom, a solid homegrown business can still grow sustainably. More than ever, business owners need to arm themselves with as much information and insights as they can to grow their businesses or even reduce the risk of total business failure. With South Africa’s level of unemployment showing little to no signs of reduction, we need to sustain the spotlight on growing our SME sector and offering as much support to it as possible. SME’s represent one of the most effective ways to create employment in local communities, especially if these businesses find ways to trade with customers beyond their normal operating territories.” says Weinberg.

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