Marketing Planning Checklist
Use this checklist to ensure effortless implementation on a well thought out marketing strategy.
Make sure you have covered all your bases by getting good answers with quality data for each of the following questions.
|Haveyou analysed the market for your product or service? Do you know whichfeatures of your product or service will appeal to different market segments?|
|In forming your marketing message, have you described how your product or service will benefit your clients?|
|Have you prepared a pricing schedule? What kinds of discounts do you offer, and to whom do you offer them?|
|Have you prepared a sales forecast?|
|What type of media will you use in your marketing campaign?|
|Have you planned any sales promotions?|
|Have you planned a publicity campaign?|
|Do your marketing materials mention any optional accessories or added services that consumers might want to purchase?|
|If you offer a product, have you prepared clear operating and assembly instructions? What kind of warranty do you provide? What type of customer service or support do you offer after the sale?|
|Do you have product liability insurance?|
|Is your style of packaging likely to appeal to your target market?|
|If your product is one you can patent, have you done so?|
|How will you distribute your product?|
|Have you prepared job descriptions for all of the employees needed to carry out your marketing plans?|
Start-Up Costs Worksheet
The following two worksheets will help you to compute the initial cash requirements for your business.
Start-Up Costs Worksheet:
- These two worksheets list the things you need to consider whendetermining your start-up costs.
- The first worksheets includes the one-time initialcosts needed to open your doors.
- The second worksheet covers ongoing costs you’ll face eachmonth.
Capital Requirements: One-Off Start-Up Expenses
|Advertising||Promotion for opening the business|
|Starting inventory||Amount of inventory required to open|
|Building construction||Amount per contractor quote and other|
|Cash||Amount needed for the cash register|
|Decorating||Estimate based on quote if appropriate|
|Deposits||Check with utility companies|
|Fixtures and equipment||Use actual quotes|
|Insurance||Quote from insurance agent|
|Lease payments||Fee to be paid before opening|
|Licenses and permits||Check with city or municipal offices|
|Professional fees||Include CPA, attorney, etc.|
|Remodeling||Use contractor quotes|
|Rent||Fee to be paid before opening|
|Services||Cleaning, accounting, etc.|
|Signs||Use contractor quotes|
|Supplies||Office, cleaning, etc. supplies|
|Unanticipated expenses||Include an amount for the unexpected|
|Total Start-up Costs||Amount of costs before opening|
Capital Requirements: Ongoing Monthly Expenses
|Bank service fees|
|Credit card charges|
|Dues and subscriptions|
|Health insurance||Exclude amount on preceding page|
|Insurance||Exclude amount on preceding page|
|Lease payments||Exclude amount on preceding page|
|Loan payments||Principal and interest payments|
|Office expenses||Payroll other than owner|
|Rent||Exclude amount on preceding page|
|Repairs and maintenance|
|Your Salary||If applicable for first three months|
|Total Ongoing Costs|
|Total Start-up Costs||Amount from preceding table|
|Total Cash Needed|
*Include the first three months’ cash needs unless otherwise noted.
**Include amount required for inventory expansion.
If inventory is to be replaced from cash sales, do not include here. Assume sales will generate enough cash for replacements.
Conduct a Personal Evaluation
Thinking of starting a business, but not sure which path to follow. Take a few minutes to do a personal evaluation of your goals and resources.
Take a few minutes to do a personal inventory of your goals and resources. Think about what it is that really lights your fire. Passion is a driving force in our lives, and that’s never as true as in business ownership. If you have a passion for your work, it’ll carry you far.
If you need help assembling this personal evaluation information, sit down with a trusted friend, an advisor, your spouse or someone you know with business experience, and outline your resources, strengths and weaknesses, as well as your financial resources. Talk through the concept and listen carefully. You need a reality check here. Don’t necessarily accept what you hear, but take it into account.
- What type of business activities play to your strengths?
- Can your advisor see you pursuing a certain type of business?
- Would you be better suited for a business-to-business sales situation or a retail setup?
- Are you good with people, a good public speaker?
- Are you detail-oriented?
- Can you afford to run a business?
- Can you afford to fail?
- What’s your level of risk tolerance?
This information will be very helpful when you start to narrow your business search. By maintaining a clear focus on your fundamental interests, you won’t be pulled off-track by the distractions you encounter during your quest.
Personal Balance Sheet Worksheet
By filling out a personal balance sheet, you will be able to determine your net worth – your first step to funding your business.
Personal Balance Sheet Worksheet
Byfilling out a personal balance sheet, you will be able to determineyour net worth – your first step to funding your business:
- Complete the Asset Analysis
- Then fill out the Liabilities Analysis
- Use the formula below to determine your degree of debt
|Personal Balance Sheet Worksheet
Degree of Debt Analysis
Entrepreneur Profiles2 weeks ago
8 Codes Of Success That Helped Priven Reddy of Kagiso Interactive Media Achieve A Networth Of Over R4 Billion
Technology2 weeks ago
3 Things Africa Must Get Right If It Wants To Leapfrog Into The 4th Industrial Revolution
Lessons Learnt1 day ago
What Comfort Zones? Get Comfortable With Being Uncomfortable Says Co-Founder Of Curlec: Zac Liew
Business Ideas Directory2 weeks ago
10 Cannabis Business Opportunities You Can Start From Home
Business Landscape5 days ago
How Schindlers Attorneys Became Involved In The Landmark Cannabis Case
Branding1 week ago
Why You Should Prioritise Brand Image
Get Organised4 days ago
How To Multitask Like Tim Ferriss, Randi Zuckerberg And Other Very Busy People
Increasing Productivity1 week ago
Take Responsibility For Your Company’s Culture To Boost Productivity